The Demerits Of Too Many Keywords In Metatags

Metatags play an important role in search engine rankings

. When we have a meta description tag on each page, SEO advantage is created for these pages. Metatags describe a web site during the search results. It is through metatags that web crawlers and web robots receive all the idexable information about a webpage. Metatags are actually HTML codes, inserted in the header of the web page, just after the title tag. For an SEO company, metatags generally refer to meta title tag, meta description tag and meta keywords tag. Unseen by the users, these tags provide meta document data to user agents like search engines.

Meta tags need to be specific, precise, easy to read and absolutely relevant to a site. Optimization of meta title and description helps to rank well in the search engine rankings. It is important to decide as to which and how many keywords should be used in the meta tags. Sometimes, while creating meta tags, search engine optimisers stuff in too many keywords in the title or try to spam the title or description tag with irrelevant keywords. The search engines are able to actually interpret keyword stuffing / spamming as an annoying activity solely for the purpose of illegally gaining higher rankings. Most search engines have thus stopped considering keyword meta tags in their rank algorithms.

Also, in case of description metatags, the keywords are only considered if they also appear in the body of the web page content. Keywords solely used in description or title tags and nowhere in the actual text of the page are considered irregular and ignored by the search engines. In worst cases the website rankings actually suffer from the use of such SEO malpractices. Also some instances prompt search engines to penalize such spamming websites.

Search engines give more importance to keywords appearing in the beginning of the title tags rather than in the end. So an SEO company should try to keep the title short and precise as the relevance goes on reducing with every additional word in a lengthy title. Web crawlers and web robots view a page as spam page if too many keywords appear in the meta tags. Besides reducing the relevance of a web page, high density of keywords in meta tags also diminishes the chances of the web page being indexed and results in lower search engine rankings. Hence, it is important to limit the number of keywords used in the meta tags and to keep them short yet meaningful. It is better to stick to a particular subject, and avoid including keywords that are not very important. A good practice for an SEO company India will be to take three to five keyword phrases and optimize the meta tag and web page for the same. Repetition of keywords should also be avoided.

After the title tags, metatags are the ones that the search engines look at. Using metatags effectively is a sign of good SEO. If metatags are friendly both to users as well as the search engines and are created efficiently, then the web site is sure to be rewarded. Having optimized metatags, then next logical step is to make search engine submission of the website to high PR submission sites. A reputed SEO company can make professional article submissions and search engine submissions in a timely manner to reap maximum optimization benefits.

For mire information visit www.bvminternetmarketing.com

by: Vikram Nakula

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