The Difference Among Branding Marketing And Advertising

Nothing in the world has the same shape and style entirely

, as in the world there are not two exactly same leaves. Introducing your products to the customers, there are many different ways, and the different ways can result in different effect. Branding, Marketing, Advertising are the methods to boost the sales. They have a different definition and function, but all of them have played the essential role.

Branding is creating an identity for your product. More than a logo, it is a common, consistent thread that applies to every produced piece, or every message delivered about the product or service, rendering it unmistakably identifiable among competitors. Your "brand" is what represents you, gives your customers a feeling of knowing you or your products. It bears a familiarity.

Marketing is the ongoing presence that your brand has in the market. Marketing includes tactics and strategies to bring the brand to the top of people's minds among its target consumers. A good marketing plan often includes various media, like television, radio, newspaper, and print, as well as online campaigns. A complete marketing campaign will include multiple advertisements, which brings us to the final step in the process.

Advertising is the message itself. Usually attached to a particular promotion or event, advertising delivers the brand's message via the marketing campaign. Confusing? Yes. But a strong grasp of the differences between these three terms will set you and your business off in the right direction.

So before you develop a marketing campaign and start advertising, go back to the earlier step... branding. Because if you don't have a brand, you do not have anything to advertise, do you?

Although there are so many differences among Branding, Marketing and Advertising, they have a close relationship and promote each other. We should have to identify them correctly and make use of their value.

by: janny

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