The Difference Between Affiliate Marketing & Internet Marketing
Recently at a conference, I heard a group of young marketing professionals talk about the difficulties associated with internet marketing
. As I happened to be within earshot, I popped this question to the bunch of youngsters, how about affiliate marketing? And to my utter disbelief, I received various completely bewildering responses from them. Some had absolutely no idea about affiliate marketing and the rest were plain confused. I then realized that for most of us affiliate marketing and internet marketing would sound similar. More so if you are not associated with either internet marketing or affiliate marketing. But they are different and they are different in many ways. Let's talk about affiliate marketing to start off.
What is affiliate marketing?
First things first, affiliate marketing is a sub sect of internet marketing. Although some claim affiliate marketing to be more profitable than other forms o-f internet marketing, much depends on the product and marketing style of the individual. Since the basic concept of affiliate marketing is simple it is easily understood even by a newbie.
In affiliate marketing, you build a website that works towards promoting online merchants goods and services. The basis of affiliate marketing is to drive people, after convincing them about the products benefits, from your website to that of the merchant to make a purchase. The affiliate marketer keeps tab on the number of prospective customers sent by you. They pay on predetermined commission rate.
One of the most important aspects of affiliate marketing is that you can promote any number of products from your website. All the products that can be sold using internet can be promoted by you. If you have a flourishing creative side to you, enjoy connecting with people online and find some products interesting, then affiliate marketing may be right for you. Now, let"s talk about internet marketing.
What is internet marketing?
Internet marketing comes in a variety of styles and forms. Internet marketing includes search engine optimization, pay-per-click, email campaign, social media, advertising, etc. Internet marketing is anything that a company does that can help increase its online traffic, product awareness and conversion rate.
What are the differences between affiliate marketing and internet marketing?
-Internet marketing helps in increasing websites search engine rank, increasing visibility, conversion rates whereas affiliate marketing targets only the increasing the sales of merchants products and services.
-All affiliated marketing is in a way internet marketing but not all internet marketing is affiliated marketing.
-Unlike affiliate marketing that is more straightforward in its design and execution, internet marketing is more of a blanket term used to denote all forms of marketing done online.
-Affiliate marketing is a part of the whole internet marketing gamut.
-In affiliate marketing there is a concept of sharing profits with affiliates on commission basis while internet marketing doesn't require profit sharing.
-Affiliate marketers work ethics may reflect on the merchants reputation.
So, regardless of the fact whether you are an internet marketer or an affiliate marketer, hard work and continuous learning may hold the key to a successful online marketing career.
by: sofiafern
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