The Difference Between Selling And Installment Price On Cable Tv

It is common for us in getting to know about the different aspects of pricing the product

. The product speaks for itself on how they give value to their customers or subscribers. Let us discuss about the difference between the selling price and the monthly installment price. I'm pretty sure that professionals are already aware of these terms. Let us begin with the selling retail price for the customers. It is considered to be the basic mode of pricing where the customer must pay the product in full. In return, the customer will get the product will full features and aspects.

For example, you are going to buy an Apple iPhone 4G in their authorized retail store. In an authorized retail store, they are selling it for an exact retail price. In other words, you need to pay the item in full in order for you to have it. It's what we call the exact selling price. What about if you buy an Apple iPhone 4G in terms of installation deals? Basically, an installment price is where you pay for the product in a down payment basis. It means that instead of paying the product at a full price, you will pay for it every month.

Going back to the Apple iPhone, the retail selling price will be around $199 to $299. The difference between these two phones is their storage spaces and specs. The exact storage of a $199 phone is around 16 gigabytes (GB), while the other ones are multiplied by two. If you buy any of these phones by paying the amount in full, it is considered as a selling price. But if you want to buy an iPhone 4 through down payments, you need to apply for an installment plan. For a 12-month plan, the exact amount of the product will be divided by 12.

This is how we differentiate between the exact selling retail price and the monthly installment price. We are going to apply this with a local cable television provider. Each of them has their own price for their bundle packages. The customer or subscriber must pay the provider in a monthly subscription basis. Most of the cable TV bundles out there are implementing a subscription method that allows the customers or subscribers to pay the exact amount in a recurring basis. In return, the customers will be given benefits and features to the bundle package.

It is a good sign that the customers or subscribers love to watch TV all the time. Since this is a bundle package for customer, it includes cable internet and digital phone as the bonus products. I am convinced that clients will subscribe to their nearest local cable TV provider in order to get their respective bundle packages. If we do that, it means that we pay them in a subscription basis. It is based on their fixed monthly price for every subscriber who has recurring payments in the process. Once again, we have made a difference between the retail selling price and the monthly installment price for the customers.

by: Denver Villanueva

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