The Domestic Cabinet Hardware Flourishachieve Strategic Change

In recent years, with the booming domestic cabinets

, bathroom hardware industry, most of the companies started to pay attention to the domestic market. At present, the domestic export sector become the focus of the development of corporate strategy. According to customs statistics, in 2010 China's hardware industry import and export volume reached 74.923 billion U.S. dollars, a year-on-year increase of 30.1%. And the exports amounted to $ 57.51 billion, a year-on-year increase of 31.4%; imports amounted to 17.412 billion U.S. dollars, a year-on-year increase of 26%. In the development, the Association lead the industry to adjust its strategy to accelerate the transformation and restructuring, mainly by exports into 'domestic foreign trade simultaneously, both domestic and foreign markets', continuing to develop the domestic market. Such a positive role in promoting the effectiveness significantly, triggering a comprehensive hardware industry rebound showing explosive growth, especially in the domestic market, 27% of the high-speed growth of the whole industry. 2010, China's hardware industry has achieved very good results, but the 'second five' plan put forward higher requirements on the industry. The countries proposed industry transition to a low carbon and environmental protection, and the core of the industrial transformation is enhanced from the existing situation to the higher-level model of industrial forward. Recently, domestic cabinets, bathroom hardware industry is booming, most of the companies started to pay attention to the broad trend of the domestic market, exports transfer to domestic sales has become the focus of the development of corporate strategy.

in the past 15 years in the development process, the hardware industry basically is the extensive development. The drawbacks of high pollution, low level of duplication of effort, the surplus of low-end products, the lack of high-end products has always existed, and this not only resulted in a waste of resources, damage to the environment, and also restricting the development. Nowadays , this pattern of growth has come to an end. The core of the transformation from extensive to intensive is to improve product processing capacity and quality levels, achieve independent innovation and the development of its own brand. The second is labor-intensive transfer to technology-intensive. Labor-intensive industries can lead modern electronics, IT and other technology into industry. The kind of hardware industry is wide variety, each one has its own characteristics, and take the road of technology-intensive, and there is a lot of space on development. The third is the quantity expansion to quality improvement changes. Industry product homogeneity, low-level the duplication status have not improved, to achieve the production of power shift from the production of power, must overcome the problem. In 2010 architectural hardware, imports amounted to $ 4.99 billion in 2010, an increase of nearly 30%. Seen, equivalent to more than 300 billion RMB in the market, have been occupied by foreign brands. The fourth is a low-cost, low-price to high-value-added, high-margin shift. Architectural hardware industry should increase its own brand connotation, create and promote the sales channels, do more efforts in branding, market hardware. At present, the domestic market has been very mature, has also improved the quality and taste of the consumer, therefore rooted in the domestic market, especially the high-end market, will be able to take the initiative, not afraid of the impact of the international market crisis. The fifth is export OEM mainly change to their own brands. Emphasis on the domestic market is not to give up the international market. If you want to continue to improve the products, businesses, and the long-term development, must grasp the initiative in the brand.

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by: vera_liu

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