The Dos And Donts Of Social Media Marketing For Medical Marketing Campaigns

Although many doctors are eager to dive into social media marketing since it is so big right now

, its essential for them to take precautions. Social media marketing can be very effective if you go into it with a plan. Without a plan, however, you could spend hours on end perusing profiles and posting updates without achieving any results whatsoever. To ensure that the time you spend on social media marketing websites benefits your medical practice, keep the following dos and donts of social media marketing for medical professionals in mind.

Dos:

Remember that social media websites offer a space for you to engage in authentic dialogue. If you treat social media solely as a method for pushing your promotional messages, you will end up wasting your time.

Create a social media marketing plan that includes goals, objectives, and success measures. Social media marketing is a credible medical marketing strategy and should be treated as such.

Social media marketing may be cheaper than some traditional marketing methods, but its not free. You have to invest time, money, and most importantly, human capital, if you want your strategy to succeed. You will only get as much out of your campaign as you put into it.

Monitor whats being said about your organization or clinic, and respond whenever necessary. Its important to monitor what is being said about you so you can patch up any problems that arise before they become major.

Include important keywords in your social media profiles so people who are searching for information in your niche will find your social media profiles via major search engines.

Take the time to listen to what people are talking about on various social networks prior to contributing to ensure that youre familiar with unwritten rules and the way things work.

Make sure you are fully familiar with the benefits, as well as the limitations, of social media marketing prior to launching your social media-based medical marketing campaign, so you can plan your strategy with them in mind.

Do research to ensure that your target audience uses the social networks you are targeting. It will be a waste of time for you to engage in social media marketing if you dont use the right social networks. For example, you probably wont have much luck marketing a medical practice on Myspace. However, you may have more luck marketing a medical practice on Facebook because it attracts a wider range of users, including older users.

Update frequently. People dont like social media users who dont update their profiles regularly. The most successful social media users are the ones who frequently update their profiles. If you dont have time to use social media all day, automate your social media marketing system somehow.

Tell your patients about your social media presence. For example, you can add your Twitter pages URL to your email signatures and business cards to encourage your patients to connect with you online. Furthermore, when you conduct presentations at conferences, you can advertise your practices social media profiles, which will help you network with other medical professionals online.

Donts:

Dont build a social media marketing campaign for your medical practice without having a solid website first. Its important to provide a link back to your main website on all of your social media profiles in order to build credibility and visibility. Social media regulars tend to distrust users who do not have their own websites.

Dont try to accumulate thousands upon thousands of friends and followers on social media networks. Quality reigns over quantity in social media. Whats the point of having thousands of followers if only two of them listen to a word you have to say? 30 followers who hang on to your every word are worth more than 30,000 who dont even pay attention to your updates.

Dont expect to achieve results overnight. It could take weeks or even months for your medical practice to achieve results from a social media marketing campaign.

Dont get too personal in your updates. Unless you are Paris Hilton, most people probably wont care about what you watched on TV or how much you love your new red shoes. Keep things professional, but dont be afraid to mix in the occasional personal update either, so your social media friends can get to know you better.

Dont use different avatars on each social network. Your avatar is a large part of your branding, so make sure it is consistent across various social networks.

Dont talk about a random slew of subjects. Make a short list of the topics you want to talk about in social media and stick to it. Its important to establish a consistent branding image if you want to succeed in social media.

Dont follow someone elses social media marketing advice to a T. Learn the fundamentals, but then determine what works best for your medical practice through trial and error.

by: johnwhites

POST COMMENT

Current Competition In The Nonalcoholic Steatohepatitis Market Effective Cpa Practice Marketing Strategies Global Biodiesel Market Analysis And Forecasts To 2020---aarkstore Enterprise Market Research MARKET RESEARCH TRANSCRIPTION Global Offshore Wind Market Analysis And Forecasts To 2015---aarkstore Enterprise Market Research Ag Deutsche Telekom Ag - Swot Analysis - Market Reserach Report On Aarkstore Enterprise. Benefits For Anyone That Multi Level Marketing Provides Global Small Wind (50-350kw) Power Market Analysis And Forecasts To 2015---aarkstore Enterprise The Rich Janitor - is it a Scam? Instant FX Profits online course 4 additional bonuses The Ivybot - Why Should You Get Involved in the Forex Market? The Ivybot - Professional Advice Concerning Your System in the Market Icici Bank Back On The Path Profit Growth