The Dynamics Of Web Design And Ecommerce

Web design and eCommerce are not "do it once then sit back and watch the money flow in" prospects

. Both are dynamic and require a sustained commitment for the best results. If your customers use the internet to research and purchase the things or services you sell, then it's up to you to embrace the technology to reach as many of them as you can. If you don't, they'll have no trouble spending elsewhere. In almost all cases, your products and services are suitable for digital marketing, even if you sell something that is decidedly non-digital (like bricklaying). Customers frequently use the web to compare products and services that they purchase offline in Liverpool and northwest England, so don't think that just because what you sell isn't internet related you can't market it online.

Ideally, you want to keep customers you have whilst bringing in as many new ones as possible and great web design goes a long way toward doing that. It's not a matter of slapping together a website with a free template and then leaving it to its own devices, however. You have to be prepared to meet customers halfway. They want an aesthetically appealing site design, fresh and frequently updated content, contact information that is up-to-date, and more than one option on how to get their questions answered (like live chat, phone, and email). And if they plan to shop offline, they need the basic facts like your business hours and location (and perhaps a map).

One of the latest and biggest trends in eCommerce is social media: blogging, Twitter, Facebook in particular. When you engage in these social media effectively, you show your customers and potential customers that you're invested in them, and that they matter to you. But there is a right and wrong way to go about it. For instance, a constant stream of "Tweets" that do nothing more than push your latest products will be ignored, if not actively disliked. You have to show that your engagement in social media is a two-way street and that you listen to your customers rather than just push out information at them 24/7.

Closely related to the trends of social media interaction and attraction of new customers or clients is the importance of search engine optimization (SEO). Few things turn off a potential customer more than finding your site and realizing that it hasn't been updated since 2006. They'll likely wonder if you even exist anymore. The SEO Liverpool and northwest England need depends upon solid keyword research, top quality content, and steady addition of new high quality content. Excellent web design makes it easier for you to keep your site full of interesting, relevant, up-to-date content, and this does wonders for your search engine rankings and web traffic.

No matter how great your business is, you won't keep your old customers happy and new customers interested if you put up a website and think you're done with your web marketing. Have you heard the saying, "He who rests on his laurels is wearing them in the wrong place"? Well, you certainly can't think of eCommerce as something you set up once and then forget about. You're best off working with people who have the necessary experience to know what works most effectively with online marketing, what the newest trends are indicating, and what ideas are a good fit for your particular business. The best web design Liverpool offers takes into account everything that's happening in the online world, and successfully tailors them to your specific business.

by: John Trodey

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