The Effects Of The Changing Technology In The Manner Marketing Jobs Are Conducted

In the very competitive atmosphere in business these days have made it imperative that each company launch new products regularly

. That is one way in which they can remain in the forefront of the sector of industry where they are categorized. They have to maximize the marketing jobs done by their respective marketing departments. A more aggressive slant is undertaken to market the products, hopefully, in the global arena.

With the advent of technological breakthroughs, a different kind of market emerged. Globalization has become a by-word. The strategies used in businesses underwent some changes. The traditional ones underwent modifications in order to keep up with the times and to answer the changing needs of the market. It is not enough anymore to just hold a big launching of the product. The marketing jobs to be done should be able to bring the products closer to the customer base. This would entail the use of creative and innovative strategies in promoting the products. An example is in the advertising practices of the company. It used to be that most companies would employ the use of television, billboard, radio and the printed in the promotion of their products and services.

Marketing jobs at present entails knowing what media to use in order to reach their various target clienteles. The use of internet advertising, for example, might prove to be effective with the younger crowd who are more tech savvy but might not work with the older generation. On the other hand, it is also is better to advertise on the radio or television if they would like to reach out to the rural. The kind of marketing campaign to be utilized should suit the market aimed for in order for it to be effective. At the same time, the campaign can be maximized in terms of exposure but the expenses for it can be lowered.

Technology also has created a big impact on how marketing jobs are done. The advent of internet has made it possible to conduct a marketing campaign at a larger scale and at a lower cost. It has actually become an equalizer because even the smallest businesses can now compete with the largest ones who have more sources of funds to be used in their campaigns. The use of websites and online promotional activities has leveled the marketing field.

In terms of selling the products, technology has also created a huge change. E-commerce has become quite popular with online shops sprouting right and left. The way business transactions are done have changed. It has now become common to transact online by purchasing things on various websites. Even paying the bills can be done through the internet. Thus, the marketing group should take this matter into consideration by providing the clients with a payment system that would make it easier for them to transact business. They can offer more ease and convenience as its main selling point.

by: Jennifer Obodo

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