The Effects of Irresponsible and misleading advertising on customer

The Effects of Irresponsible and misleading advertising on customer

Introduction:

Nowadays Advertisement is a key element in the business world. Advertising through magazines, newspapers, and television is essential for most companies to get their product out to the public. The company marketing depends primarily on these types of advertisements to enforce that their products are better or more sufficient than the competitors. Although, sometimes the advertisements can be a little or even sometime a lot misleading. After reading through several magazines and Distributing questionnaires among different groups of society, I have found that there are more deceiving advertisements than I actually thought. You see something advertised on television that looks great! You call the toll free number, give them your credit card, and in a few days the dream item to thought was such a bargain arrives. And you can't believe your eyes! What you received was nothing like what you thought you ordered. In this paper, the effect of misleading and Irresponsible advertising on the customer has been studied. Statistical analysis based on the results of surveys conducted by different groups of society and Analysis results are presented as detailed.

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Literature Review:

1) Misleading Advertising

By: Carolyn SmithMr. Carolyn Smith concluded that there are a series of motivations that may cause individuals to engage in misleading advertising. Some may do it for monetary gains. These are usually tied to pricing strategies or they may also be tied to misguided information about the product content. Consequently, consumers end up purchasing items at a higher price or at a lesser quality than they had intended. In certain scenarios, misleading advertising may occur in order to boost an individual's status as is the case with political advertising. Lastly, misleading advertising can occur in order to boost membership for instance through sporting clubs or church donations.2) Marketing causes and implications of consumer confusionBy: Vincent-Wayne Mitchell & Vassilios Papavassiliou,(MSc student, Manchester School of Management , UMIST , Manchester, UK)Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it. The focus proposed differs from previous work by integrating the notions of stimulus overload and stimulus similarity as well as acknowledging conscious and unconscious confusion. The marketing determinants of confusion are classified and an inventory of confusion reduction strategies is discussed. Examines the marketing and policy implications of confusion, presents a checklist for brand managers to use when conducting a confusion audit and highlights areas for future research, especially into measurement of the concept.--------------------------------------------------------------------------------------------------------------Effects of Irresponsible and misleading advertising on customerThis article reviews two types of advertising as misleading advertising and promotions has been irresponsible to the brief, misleading advertising refers to advertising incorrect and false information to the respondent or intentionally offers consumers divert the goods are assessing. Misleading happened when the customer faces kinds of advertising that represents false ideas about the product, get advantages and different aspect of advertisement. Sometimes we encounter kinds of advertisement that are called irresponsible advertisement this advertisement don't need to be necessarily assessing advertisement to lose the people trust. Irresponsible advertisement too, can bring mistrust to the customer .irresponsible advertisement can encourage the irresponsible behavior or represents some people in an irresponsible way. In inappropriate use of people in advertising and psychological harassment some of the society or the specific people are also fall into this kind of advertisement.If we offer products on customer needs, we can divide it into the following groups:1) Production outside the customer's needs2) Production based on customer needs that falls into two groupsA) Customer clear needs B) Latent Customer NeedsGenerally misleading advertisement cover the products that are beyond the customer needs that by implying false need in a customer try to sell the product that mostly after the purchase the customer regret or are Latent Customer Needs that the customer needed that product but he/she hasn't face it up to now that generally after the purchase the customer discovers that the product doesn't meet the required quality and efficiency.Irresponsible advertising include:deceive public opinioninsulting the intelligence of the audienceshow the immoral scenesignoring the public culture of societyuse any means to achieve goalshowing unusual life stylesMisleading advertising includes:exaggerating and overstating expressing unrealistic about the product Use of professional concepts for more effect Fake License false Warranties Use of cinematic tricks and misleading images discounts and gifts----------------------------------------------------------------------------------------------------------Statistical analysis:This section are includes the results of questionnaires and tests hypotheses. I properly review the questionnaire with SPSS program and I use Cronbach's Alpha to check the reliability of the questionnaires that the Alpha value was equal to 0.87 which is acceptable value for the questionnaire. For obtained check whether the samples of the population with normal distribution I used Kolmogorov-Smirnov (KS) Test that the Z value was equal to 0.544 and P-Value was equal to 0/928. I used (2) test for independence between two non-numeric variables--------------------------------------------------------------------------------------------------------------Conclusion:This article was evaluated Effect of Irresponsible and misleading advertising on the customer. Questionnaires distributed among various social groups and the results were evaluated. In summary, to achieve optimal results with low cost and reach distant target quickly and easily are the Factors that people are encouraged to buy this products. Unfortunately, misleading and Irresponsible advertising has adversely affected on the market supply and demand of the product. Many of people have been affected. Unaffected due to the advertising community of the need for such intense inspections and to avoid legal prosecution produced factors such advertising is strongly felt--------------------------------------------------------------------------------------------------------------References:1) Marketing causes and implications of consumer confusionAuthor(s): Vincent-Wayne Mitchell, Vassilios PapavassiliouSource: Journal of Product & Brand Management Volume: 8 Issue: 4 19992) Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buyAuthor(s): Simona Romani, ( University of Sassari, Sassari, ItalySource: Journal of Product & Brand Management, Vol. 15 Iss: 2, pp.130 1383) Marketing causes and implications of consumer confusionAuthor(s): Vincent-Wayne Mitchell, (UMIST, Manchester, UK), Vassilios Papavassiliou,(UMIST,Manchester,UK)Source: Journal of Product & Brand Management, Vol. 8 Iss: 4, pp.319 3424)Misleading advertisingAuthor(s): Carolyn SmithSource: http://www.articlesbase.com/ArticlesBase SC #19246465)Misleading advertisingAuthor(s): Canada. Parliament. House of Commons , Mary CollinsPublisher: Queen's Printer, 1988 http://www.articlesbase.com/advertising-articles/the-effects-of-irresponsible-and-misleading-advertising-on-customer-3535666.html

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