The Enterprise App Development Scenario In India

Mobile apps are no longer a luxury but a necessity in enterprises big and small

. Catching on to this trend is also the third world countries, in spite of limited resources available for building good quality apps here. The organizations in India and also the countrys software developers are reportedly concentrating on building business applications which will meet the technology needs of the local market. According to a research report released in the month of November this year, the sale of enterprise apps is projected to grow at a rapid rate over the next four years. Industrial sectors in India will also expand its online services, thereby expanding the need of mobile value added services.

The reason why an increasing number of enterprises in India are deploying mobile applications is because the mobile subscription count has already surpassed 919 million. This means that an Indian enterprise can remain in constant contact with its existing and potential target audience through the deployment of mobile apps. It also means that customers can acquire the products and services of the enterprise just at the click of a button on their devices. Realizing the importance of mobile technology in enterprises to generate mobility of business, every organization in India, irrespective of its type, is concentrating on offshore mobile app development. In fact, the Indian mobile market is so progressive that researchers have predicted its overtaking the smartphone market of even the mobile giants USA and Europe. This is because of the fact that the enterprise app download rate in India is very high and the number of domestic users spans every age group.

An IAMAI (Internet and Mobile Association of India) report has placed the country in the seventh position in terms of shipment of smartphones to and from India. This accounts for 2.9 percent of the global market share of smartphone applications. It has been predicted that by the end of 2016, India will be among the top three countries featured on the list. This means one out of every ten smartphone will be shipped to India and the country will acquire 9.3 percent of the world application market share.

Perhaps, the most encouraging factor in the bourgeoning enterprise app development scenario of India is the spread of mobile application usage. While 99 million users of mobile apps belong to urban India, 38 million among the target audience live in the rural regions of the country. There has been a 16 percent rise in the internet subscription rate in the Indian heartland over the past one year, generating an awareness of the need to utilize the benefits that mobile applications provide in daily life. The awareness has in turn led to the development of more advanced features in the enterprise apps, so that it is easier for businesses in India to generate quicker and more positive results.

Focusing on the needs and expectations of enterprise clients, mobile market researchers have marked this quarter of the century as the best time for the building of mobile apps of all categories. Since app stores, telecom companies, and app developers have contributed largely to the improvement of the India economy, businesses in the country should realize the requirement of more improved enterprise applications for increased generation of revenues. Enterprise app development in India has further progressed with people opting for mobile devices as opposed to desktop computers for accessing the internet.

by: Yancy Marry

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