The Entrepreneurial Attribute No One talks about but Every One needs

An entrepreneur started his company over 20 years ago

. He had built it up to several locations with a strong, recognizable brand. I won't go into all the details of why his business failed, but what amazed me the most was how, on the brink of financial and professional ruin, he was figuring out what his next business was going to be. The word I use to describe this attribute, which I find among so many business owners and entrepreneurs, is resilience.

From the moment you decide to start a business you are signing up for adversity, problems, and challenges. Many will tell you your idea is horrible. Resilient entrepreneurs accept such criticism as proof of concept! You will make many mistakes, but resilient entrepreneurs call that experience and improve themselves as a result.

So, is resilience just trying to shed a positive light on negative things? Absolutely not. It is much more than that. My definition is that no matter how hard things get, no matter how dark the scenarios, not matter how painful the process, those that are resilient figure out how to overcome and thrive. Entrepreneurship is really problem-solving on steroids, isn't it? Only it's legal and arguably even more productive, in the short and certainly the long-term.

In looking through a few online resources, here are some words and phrases that many associate with resilience: rebounding, springing back, buoyant, returning to its original or better form, recovering readily from illness, depression, adversity, or the like. Sounds like entrepreneurship to me.

The example I shared above has a happy ending. That entrepreneur went on to build another successful business, and he continues to be an example of entrepreneurial resilience. I'm not sure if you can teach it, but it sure is an admirable trait.

The Entrepreneurial Attribute No One talks about but Every One needs

By: Kenneth Kaufman

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