The Establishment Of The Domestic Small And Medium Enterprises In Dongguan Shoe Channels With Coup

Domestic sales channels and e-commerce channels to resolve the best way to cross

is to take the diversity of brand development, the domestic sales channels as the main brand entities, e-commerce channel as a sub-brand.

The establishment of the domestic channel, after the outbreak of the economic crisis, Dongguan shoe the most talked about. Currently, domestic sales channels and e-commerce go hand in hand, while new problems have appeared there. When the entity initially mature sales channels, online e-commerce to some extent affected the interests of franchisees, which makes suppliers feel embarrassed, franchisees also have opinions. How to avoid the intersection of two channels, should lead to small and medium enterprises pay attention to new issues of Dongguan.

There is a saying in China: the water does not come first from the dam. As a proactive business managers should have the ability and awareness, so when the company decided to develop the domestic market, sales should be taken into account to avoid cross-channel phenomenon. Avoid, not to say that domestic sales channels and e-commerce channels can not simultaneously set up both on the current market for SMEs in Dongguan are essential.

Has a good domestic sales channels, is the enterprise's intangible wealth, or even than the brand, but also important components of corporate culture. Has a sound domestic system, not only to avoid cross-domestic channels and network channels, but also to strengthen channels of commercial brand loyalty. Therefore, the establishment of channels for SMEs in the beginning, we must plan and develop a complete marketing system, the channel carried out a reasonable management. Channels to build and easy, companies went to great lengths through exhibitions, networking, contacts and other established channels, if mismanaged, that betrayal to betrayal channel partners, enterprises have to bother to learn. Channel business is business groups or individual businesses, the total profit in the first, making profits that blame.

Therefore, enterprises in the planning and development of marketing mechanisms, we must take into account the interests of business channels, including: dealer's inventory, financial credit conditions, product sales, dealer business operation, sales and other regional markets as a whole, At the same time also help dealers terminal promotion, brand publicity materials, as well as distributors of the company's market feedback. More important is to consider how to protect the interests of channels. To channel market planning and corporate business consistent with the strategy, which would require management in addition to the daily management of the markets outside the channel to be carried out in a timely manner on the expertise and marketing skills, so that dealers rely on the enterprises, and feel good. Therefore, the management of the dealer can not just stay at the pipe, should be on how more support, encourage channel operators, channel providers of brand loyalty that will be higher.

Bring e-commerce, some companies still confused, Dongguan, and some thought that the establishment of the company's web site is equivalent to the implementation of e-commerce; Some believe that electronic commerce is too complicated, not suitable for small and medium run, resulting in business e-commerce arm's length. Currently, enterprises in Dongguan have their own website more than 30,000, of which have e-commerce functions (such as product ordering, online transactions) of the website is only 1500, then to let e-commerce marketing for SMEs in Dongguan, China to play a great role may still have a long way to go.

The rise and development of electronic commerce should be said that the development of SMEs offer the unique opportunity, whether it is foreign trade, domestic sales channels, OEM, or the building. Especially under the current economic environment, through e-commerce platform, to play its unique advantages, from which to create and implement domestic sales opportunities, through a range of carefully planned, SMEs to establish their own by e-Xiaoshouqudao, solution Traditional marketing is difficult to solve.

So, to solve domestic sales channels and e-commerce channels, the best way to cross is to take the diversity of brand development, the domestic sales channels as the main brand entities, e-commerce channel as a sub-brand. Of course, you can separate the two brands as the implementation of brand marketing, such as Procter & Gamble's Rejoice, Pantene, Head & Shoulders, the same products, shampoo, using a different brand, is a multi-brand strategy. If the company felt the brand diversification is difficult to make the brand to achieve "specialized and refined", or you can focus on physical channels of marketing, but we should vigorously promote the company's Web site. The Chinese market is very characteristic of the market, vast territory, on the SMEs, the physical channel is difficult to cover the entire market, you can make your site full of information dissemination role.

by: gaga

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