The Features of a Winning Capture Page
The Features of a Winning Capture Page
The Features of a Winning Capture Page
The Features of a Winning Capture Page
By Jason-Dennis Stewart
Capture pages or "squeeze pages" are one of the pillars or a successful network marketing business. If you are using the internet to market your network marketing opportunity (which you ABSOLUTELY should be), understanding why a capture page is necessary and how to put one together will help you continuously attract targeted leads for your business, which will allow your business to grow at a much more rapid rate.
The first thing to understand is that the capture page is really only designed to turn visitors to the capture page into potential leads by collecting a name, email address, phone number or some other kind of contact information from the visitor. That's it. That's all. In exchange for that information, you must give to the visitor something of REAL value. The format of the page should be very "to the point" and not be confusing to anyone that will visit it. With that being said, let's discuss the basic features of a winning capture page.
Feature #1: The Page Should be designed for a Specific Market
This is a very important concept to understand. The objective of your capture page is to attract a certain kind of lead to your business. If your business was selling steaks, you do not want to market to vegetarians. When you are writing the content on your page, write as though you are speaking to exactly the type of person that you are looking to have as a lead. You must also keep in mind what it is that convinced the visitor to come to your capture page in the first place. That is what is called the "bait".
Feature #2: The BAIT
The "bait" is the element that your entire capture page is designed around. Some examples may be a "Free Report", a "How-to-Video", or some other valuable information. The biggest thing to remember is that the "bait" is just what it sounds like. In order to get people to opt-in to your capture page, you must be giving them something that they can really use. The more valuable you "bait" is, the more successful you will be in getting a favorable response from the visitors to your page. If your "bait" has little value, then your results will suffer.
Feature #3: The Page Should Have No Distractions
As I spoke about above, the capture page should be very "to the point". In addition, the capture page should not give the visitor numerous options in which to choose from. Avoid links to arbitrary websites and hyperlinks to other information. Ideally, there should be only two choices for someone who visits your capture page: Enter their contact information or exit the page.
It should be noted, that if you use Google Adwords to get traffic, you will have to include links in your capture page due to the rules and regulations of Google. If you decide to use Google Adwords, my advice is to just place some links to relevant websites in a small font at the footer of the page. They will be fairly inconspicuous, and they will satisfy the regulations of Google.
Keep these basic rules in mind when building a capture page for your business, and they will increase the frequency of your responses as well as build your credibility and professionalism.
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