The Fight Inside: 6 Tips for Managing Unexpected Hurdles
The Fight Inside: 6 Tips for Managing Unexpected Hurdles
Five months ago I was diagnosed with prostate cancer. For ten years my urology checks had been perfect - PSA scores less than 0.5. And now out of the blue the Big C! Like many in such situations I went through the standard Kubler-Ross phases - denial (it's not me, the labs made a mistake - I even had the biopsy samples sent to a second lab), anger (why me, my brothers have had no major illnesses whereas I've had too many), bargaining (can I deal with this after my new baby grandkids are a little older?), depression (why even bother with treatment?) and finally acceptance ( I can manage).
It was getting to that last phase that was hardest. After lots of reading, and lots of discussion with former sufferers and a variety of doctors in different disciplines that my wife and I determined I should go ahead with the radiation seeding (brachytherapy) procedure.
At the same time, my business had ground almost to a standstill. Who needs a consultant to build business when the first need of many small firms is survival. Out of the blue, just like the cancer detection, referrals and requests for proposals had ground to a halt. Why me, what had I done wrong, this must be temporary, how should I respond?
A double whammy - personal and business misery. Who said life was fair? Life was changing, and not in positive ways. The radiation treatment was causing some unpleasant side effects on bodily functions as well as tiring me out. Despite the support of doctors and family I was uncomfortable and unhappy.
After thinking deeply about it for a while I came up with an attitudinal adjustment that really helped. My body had become home to an insidious, powerful disease. To fight it, I'd elected a powerful medical weapon - radiation. This radiation wasn't some trifling little band-aid type approach destined to achieve the right medical response. This was serious war against a formidable opponent. And if the field of war - that is the tissue around the fight area - got a little beaten up, then so be it. What were a few minor discomforts when there was this enormous battle for my life going on?
Now all I needed was something analogous on the business side. Sure there were supporters but where was the potent medicine to fight this lousy economy? I talked to friends, I listened to webinars, I read some more and eventually I decided the 'cure' was to start blogging and to write articles and ultimately write a book on helping small businesses. The more I exposed the idea the more it became real and valuable. Others had been successful with similar actions. Here was my business downturn adversary.
And, just as with the radiation treatment where I may not know anything definitive for 15 months yet, similarly with the book - until it is published I won't know if I've overcome my business dilemma with a new source of revenue.
And analogously with the fight inside against cancer, my fight outside against the economy will have its tough patches. But with the goals I've set and the attitude I now have, I feel good about winning at both.
My take-aways:
Don't give in. Business will come back and you'd never forgive yourself for giving up.
Share your concerns with others. You are not alone. Someone else may just make a comment that lets you sense a new idea.
Look at the problem from a different viewpoint. Compare yourself to others. What did they do? Where does your niche fit in a bigger picture?
Background your emotions temporarily. Get data, get facts, analyze, seek to understand, talk to customers. Rise above despair and anger - they don't help.
Accept what you can. Change must take place. So accept that. Work to minimize its impact, but don't deny its inevitability.
Act. The world will not come to you, you must go to it. Get of
Now Pay Close Attention --
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