The Final Variable Sized Home Appliance Chain To Whom The Future - Dazhong, Gome, Suning - Hc

Who Killed the large and medium? Founder of fighting in decline

, making medium and large appliances from a leader into a laggard. Yongle's lawsuit disputes with medium and large electrical appliances are to gradually depreciate

Da in again feel disappointed. Scheduled for April 20 announced the results of arbitration Yongle sized acquisitions once again postponed, and according to U.S. sources, China, arbitration results may be delayed to seven in August, which announced the acquisition of Paradise about a year zero-sized four months later. The long wait time is so rapid depreciation of the medium and large appliances.

Da definitely miss two years ago, it was the golden age of his career.

"Was in 2005, Da initially established in the idea of expanding to the nation, began to introduce large numbers of highly educated, high-quality management personnel. Every day a lot of people to interview, corporate whole pack of high-spirited." According to current worked in large and medium electrical recalled a middle person, then Da in the ambitious desire to spend heavily to build the so-called "China's first business group", and has sent dozens of missions all over the country went to the store looking for, then the large in national electrical push.

Year "11" before and after the peak is almost the best time of medium and large appliances. "Looking back, 2005 '11' period, one in Beijing is almost only large and medium business, and others can not compete with them." A domestic appliance manufacturers responsible recalls those days, because advantages of large and medium stores in Beijing too obvious, about the retail market have been about 40% of its control, almost equal to the sum of Gome and Suning.

Did not expect, however, within this period was described as medium and large "golden units worship phase" in its heyday, which lasted only one year is over.

"I am sure that large and medium in Beijing has been doing well, actually not for sale is not, and greater personal value preferences of the entrepreneur. However, the lack of national capacity for medium and large can not have a big development. even years later, what can they do? If the sale, will be able to earn a one-time compensation for the next ten years back, that's not a bad idea. "Suning CEO Sun Weimin commented. "After all, dilating already fast 60 years old, everyone should have a withdrawal mechanism."

The situation after the mutation. In April 2006 announced the cooperation with the Wing-lok, only 3 months after the U.S. formally announced the acquisition of Yongle country. That means whether or not to incorporate along with the Wing-lok, an old rival Gome? In such an embarrassing choice, the Da and Yong Le in the final choice to "break up" and request for arbitration and its termination. On the other hand, to begin to reach Da Su Ning, etc. continue to work to find the next buyer.

Survival of the fittest, law of the jungle. Whether for grabs sized appliances, or to Italy has decided to Da in themselves, are more or less so that people feel somewhat sad and helpless. Lost to conservative?

Huang Guangyu of GOME in the evaluation from other competitors, dilating in the case have said: "They are younger than we are, fighting and stormed the momentum larger, more opportunities for exposure. Some of our older, in Basically, the market is going with someone else, not much news. "

Do as they said, compared with Huang Guangyu of GOME (38 years) and Chen Xiao Yong Le (49 years), even relatively prudent Zhang Jindong, Suning (44), 59-year-old Da seems to come in more low-key, very few chances appeared in the media.

The Da

and experienced and reserved with others in the walk is very different development path. When Huang Guangyu out of the expansion of Beijing around the time, dilating the need to carefully consider this market, Broader Beijing, focusing on home appliance retailers. He has been very much part to comply with "money, to do much business" principle to the development of enterprise: "the direction and the capacity of enterprises, and cultural causes. There are 5 million to do 5 million business, with 500 million can do 500 million business. we have a share in Beijing, and I want to share this big, but also according to their abilities and financial capacities to control the development.

by:gaga

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