The Five Most Damaging Mistakes You Can Make In Web Site Design
It is remarkable just how many web site designers make the most elementary blunders
, many of which could take only minutes to correct, but left un-fixed could cost the web site owner a lots of money in missed sales and profits. Site owners really should have absolute belief in their website designer and be sure that they know the benefits and drawbacks before choosing any specific type of web design.
If you already see yourself as a professional and qualified developer, you need to acquire, and merit, their faith and to do this you must keep up with the constant developments in the dynamic industry of internet marketing.
Whilst picking out the 5 worst errors in web design is in many ways a subjective situation, coverage and readability should always be regarded as top of the priority list. So, bearing that in mind, the worst mistakes to look out for in this concern are:
1. Incorrect Use of PDF Files. As a user you very likely already understand how much of an annoyance it can be to find PDF files during a search engine session. They are not easy to browse through, and despite the fact that a lot of search engines currently list them, they're not usually precisely what the visitor was looking for. Make sure that any information and facts you would like to employ in PDF documents is also present in normal pages that can be indexed by the search engines.
2. Nasty Website Structure. Clearly you need website visitors to find your websites without issues. Low search engine penetration will seriously reduce the visits to your web-site, which naturally is not your main aim, so remember to master the principles of on-page search engine optimization and apply them. Additionally, when they arrive at your site, you need the site visitor to enjoy the encounter, and a sensible website structure is important to each of these aspirations. On a site level, ensure you prioritize your site structure based on each page's importance within the subject and not merely a list of linked keywords.
Use the most critical generic product phrases near the top of the navigation structure, and the more comprehensive and targeted key phrases lower down the site hierarchy. On a single web page level, start every web page with a properly selected main title, and after that a brief description, if possible together with your products or service name and the principal benefit to the user in the 1st sentence. Don't use needless conversational expressions like "We are a long established company.." to begin your explanation. Make sure it is brief, sharp, and direct, so that you will present the main benefit of the merchandise or service, while giving search engines like google the best message regarding the key subject of your site.
3. Difficult to Read Text. Way too many web sites present a "text wall" to their guests. If you present your visitors with what appears to be a word soup, they will probably have difficulty recognizing the sales message, get annoyed, and bale out.
A high-quality web design really ought to employ proper visual cues, i.e. 'strong' emphasis on critical words, headings and bullet points, short and clear statements, and a basic readable type of writing. Elaborate prose can be the barrier to actually communicating your message. In addition, make sure that the user is able to resize your text for comfy reading. Often a reader will have a non-standard monitor, or have reading issues, so fixed-size text may be a big annoyance.
4. Window Pollution. To put it simply, lots of windows launching on your site can be annoying and challenging. A good number of designers build links that open up web pages in new windows assuming that this will maintain a users curiosity. In truth this will cause window confusion that might dilute your sales message.
This may also bring about frustration over the usage of the "Back" button which takes you back to prior web pages. Your links should be straightforward hypertext references that open up the page in the exact same browser window. Oh yes, and while we are on the subject, steer clear of pop-ups, I am certain you know already how annoying they usually are.
5. Bewildering Link Navigation. Ensure that your website has a robust menu and navigation system, an effective breadcrumb trail, and that links undergo a colour change once they are actually visited. It is really important to ensure it is simple for users to recognise exactly where they are, and to easily determine which pages they have already read.
This is very easily accomplished with imaginative usage of cascading stylesheets, so there certainly is no reason for not doing it. When visited links do not change colour it causes frustration, and that leads to people leaving the website. This may appear to be a tiny thing, but irritation is one of the primary reasons for users leaving your site without becoming customers.
As a closing piece of valuable guidance, do not forget the expression: "Users spend the vast majority of their time on 'other' web sites." Basically, users are only likely to spend a brief time on your website, and they will have thousands of other web sites against which they can compare it. The easier sites, those with well-defined content which is easy to understand, are the ones that will get greater revenues. Recognizing this will enable any web designer to become successful in this ever expanding business.
by: Jessie Andrews
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