The Future Of Local Blogging and the Search Engines

The Future Of Local Blogging and the Search Engines

According to research one in five internet searches is a local search (SearchEngineLand mentioned this back in 2008) and when the search engines realized just how many local searches were being carried out by people they recognized a huge potential for extra revenue from local business owners, and began to pay attention to how they can help them get found online.

Now the search engines are finding different ways to rank sites that help people find local businesses and information - and your local blog can become part of that whole experience.

The most important part of any local search is and will always be Google Maps/Places but after that come all the local sites that are focused on a particular geographic area or niche.

Local information sites are popular places when people are looking for information local newspaper sites, local directories and people are increasing using social review sites they are attracted to them because they contain reviews and they can get opinions from past customers and how happy people were using a local service.

As a local blogger if you can develop a site that contains all of these aspects

* local news and information

* local business listings

* local business listing reviews from members

and that includes quality blog content that is optimized the search engines will LOVE YOU!

Remember, when it comes to local news and information you can ask local people to provide it - you don't have to do it all yourself.

Another area your local blog could focus on is becoming an online local classified like Craig's list and/or a local shopping site. This will add more interactivity to your local blog and provide you with additional ways to make money.

What that will take is to continually blog on a local level with a heavy focus on being informative and full of quality that is shared by the local people who read it. You will have to monitor user generated content and get local conversation happening around your site.

The training here at Blog Success will definitely support you in ensuring your local blog is the best that it can be in terms of opitimization, content marketing and using social media and other places to drive traffic. This is the hardest piece of the local blogging puzzle and you have all of that sorted out for you.

The rest is all about connection, conversation, rating, reviews and reputation. Get that combination right and right now (because Google change things all the time) you will pretty much be seen as a favorite in the eyes of Google and the other search engines.

I am currently going through extensive training with Planet Ocean on local search marketing and from June the Institute of Direct Marketing here in the UK. I will share all that I can to help your local blog develop and take advantage of the newest trends. Over in America you have far more scope than we do in the UK and I encourage you to learn all you can about blogging, SEO and traffic generation here at blog success, stay focused, and as local blogs increase in importance over the next few years that will give you a huge opportunity to be right up there in the top of the results for your local area.

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