The Future Of The Hospitality Industry

The future: for some, it is a scary place

The future: for some, it is a scary place. For others, it is one full of wonder and possibilities. For the hospitality industry, it can be either one depending on your viewpoint. So many advancements have been made in our lives in such a short period of time that being able to stay on top of all the changes can be a little overwhelming. However, if you embrace the change that is to come and see it for the comforts and conveniences, the future becomes an all right place. And you might as well make the most of it, because it's coming with or without your consent. That's why the hospitality industry is already harnessing the power of change to bring about a better experience for its customers.

Here are four ways the future of the hospitality industry will change for the better:

Social networking: Facebook, My Space, Twitter, and Bebo - these are just a few of the social networks out there that have changed the way we live. Through them, we have been able to reconnect with our first loves and share our special moments as well as our thoughts and opinions. It is with this latter reality that the hospitality industry can grow. Through viral marketing, hospitality businesses can grow or die based on reputation quicker and better than ever before - scary if you're not putting your best foot forward, but exponentially successful if you do your best to make sure ever customer's experience is the best that it can be.

Customization: Priceline, Expedia - these are only a couple of the technological tools that average citizens have at their disposal when it comes to customizing their vacation or holiday experience. In the future, customization options will only get more specific with patrons being able to choose and automate lighting, music, temperature, and texture, to make their hotel stays all the more comfortable and relaxing.

Streamlined conveniences: Wi-fi connections, a variety of gadgets and gizmos, even fingerprint identification for accessing your room - all these conveniences are either realities or about to become realities. Imagine not having to carry a room key card anymore, but being able to come and go as you please with only a fingerprint to keep up with. You can even make point-of-sale purchases through your unique identification. And don't worry about someone stealing your information when you ARE the information.

Intuitive menus: Imagine being able to have more choices beyond what the chef has on the menu. You will be able to customize your eating options based on dietary needs, medical conditions, and, of course, personal preferences. Whether it is for health or for pleasure, a whole new way to dine lies ahead!

The future is not always certain, but when it comes to the future of the hospitality industry one thing is certain: the changes that come will benefit the customer. And when the customer is happy, so are the businesses within the industry. Embrace the change ahead, and reap the benefits of an exciting new world!

by: Gen Wright

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