The Gaming Of Technorati Favorites Exchange: Benefits And Limitations For Internet Marketers

Technorati is a lot of things to everyone and it could just be a terrific

tool to strengthen your internet marketing efforts. It's a search engine for

blogs, a social website, a content collector and a ranking system all in one,

capable of attracting huge numbers of sites containing blogs. The gaming of

the Technorati Favorites Exchange lets you become a thousand bloggers'

favorite. Better yet, you attract the type of audience that is the exact

market you want for your internet marketing business. But does it have its

benefits?

What is the Technorati Favorites Exchange?

Technorati features the Most Favorited List. Favorited is actually not a new

verb, although it is being used that way. A blog that gets a 'favorite' vote

from another blogger or visitor has the potential to be included in this list.

The more 'favorited' you get, the higher on the list your blog will appear.

The benefits of the Technorati Favorites Exchange gaming

The goal is actually simple get to the top of the Favorited List. It's a

crucial, highly valued and fought-for piece of real estate and out of the

thousands of enthusiastic and hopeful bloggers out there, only 100 of them

will get the coveted spots. It's a tough game, but if you do get there,

there are certain benefits you will receive.

The first one of course, is exposure. Hitting the Favorites list means you'

re likely to appear on the front page of Technorati. You already have the

attention of the hundreds or even thousands of those bloggers and visitors

who voted for you, now you also get the attention of new visitors, who just

happened to log on to Technorati for the first time. For people who havent

dropped by Technorati, the list is both a curiosity and an assurance they

will wonder what your blog has that others dont and they will feel confident

about the content of your blog because hey, people voted for it, so it must

be something!

For internet marketers, in the words of Martha Stewart, that is a good thing.

Getting that kind of exposure gives your internet marketing business a buzz

and makes your name recognizable. Besides, since you are being pushed by

other bloggers, it's only fair to conclude that you must be that good to

actually have people vote for you. That gives you an air of reliability.

The more reliable you are, the more people will want to do business with you.

In internet marketing, that is a potential for good profit.

Another benefit that can come out of the gaming of Technorati Favorites

Exchange is the linking. There have been some criticisms about the gaming of

Technorati (it cheapens the process or tries to cheat the system, etc.), but

it makes it a lot easier to include numerous blogs to your favorite list all

at once. You also get numerous links in the process. Gaming the Technorati

Favorites Exchange can increase your link count with little effort. People

can help you get the word out about your blog site (and internet marketing

business) in a few simple steps. It's a lively interaction involving real

persons.

Why you shouldn't bother with gaming the Technorati Favorites Exchange

Yes, it does bring traffic lots of it and if that is your goal, then the

influx of readership and potential customers is a plus. However, there are

other ways you can perform as a quality blog and get recognized by your peers

as such.

Gaming the Technorati Favorite Exchange list will probably bring a surge of

traffic to your site but a lot of people frown at the risk that it will

render your blog suspicious because of the nearly automated way reciprocating

favorites is done. Of course, it is a self-serving practice but in internet

marketing, it is just part of your game. The other part, of course, is

providing a great product or service to your customers, a better way to

ensure that you become somebody's favorite.

Furthermore, some internet marketing and blogging experts recommend that it

is a lot better to focus on producing a stronger, better blog, one that

sports quality, usable content and let yourself be discovered by people who

will include you in their favorite list. For internet marketers, gaming the

Technorati Favorite Exchange might have its benefits but ultimately, it all

boils down to the quality of your blog. Can you deliver? Are you worth

another look, another visit, another recommendation? If it's social proof

you want, you can make other people want you by simply offering them more in

exchange.

by: Elijah Chai

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