The Genesis Of Lifted Research Group (lrg) Company

History of Lifted Research Group (LRG)

History of Lifted Research Group (LRG)

LRG, which stands for Lifted Research Group is a clothing brand based in California. The LRG company was developed by Jonas Bevacqua and Robert Wright. The two legends have met in the hip hop industry through a common friend. Known as an established designer before the LRG inception, Robert Wright has been collaborating with other designer companies such as ONeal (a surfing clothing brand) and Quicksilver. Meanwhile, Jonas Bevacqua who worked as a DJ designed the LRG logo while utilizing Wrights resources in establishing the company. The two are profoundly influenced by their passion on skateboarding, surfing and hip hop music, expressing their interests in creating and designing apparels. Currently, LRG branches off to UK and New York.

Products of Lifted Research Group (LRG)

Started in spring of 1999, the LRG company has been manufacturing clothings and accessories that are street wear and skateboarding-inspired. LRG is tagged as a Street Wear producer offering a variety clothings and outwears. The company is popular as an urban brand that has many designs to offer. Followed by a successful launched, the company has branched out in producing equipment, music items, luggages, watches, wallets, vehicles and other sporty items.

Lifted Research Group (LRG) as an Underdog

LRG belonged in the top 500 fastest growing company in the fashion industry. LRG earned an annual income of $150 million in 2006. Furthermore, the trendy designs of LRG have been worn and endorsed by many Hollywood stars and athletes (also, the sport icon Kobe Bryant); and has been supported by several musicians such as Kanye West. Also, the LRGs clothing line Luxurie made them more popular in the market. Luxurie is a women clothing line that is inspired by Western and military patterns. They have been also designing pants that are crystal- covered for women ages 18 to 30. LRG UK is one of the money-reapers of LRG company.

Jonas Death in 2011

The co-founder and creative director of LRG Jonas Bevacqua found dead at the Laguna Beach in May 2011 at the age of 34. Jonas leaves in South California. Meanwhile, LRG has remained its concept and maintained a solid stand in the world of the fashion industry. De facto, the LRG UK is the leading street store in the country.

by: Bo

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