The Genius Is In The Simple

Selling the benefits of a product or service gains better results than simply focusing on the features.

People buy the personal advantage that a product or service offers them.

People buy fashion in the form of clothes.

People buy security in the form of airbags in a car.

People buy comfort in the form of air conditioners.

People buy flexibility and convenience in the form of a laptop or notebook.

As long as your prospect or client perceives a benefit to themselves

by using your product or service they can buy from you.

The next stage is to identify what is the goal of each transaction?

Don't think the goal is to always sell something right away!

Maybe your first intention should be to make a good impression with the potential client.

They may see this as a future benefit in the form of customer service

regarding your product or service.

The first goal could be to merely create a simple form of trust with the prospect

so that you can leave them with more information or getting an opt-in on your capture page.

The Power is in being able to craft in advance your desired outcome

BEFORE the actual presentation with the prospect or customer.

This comes from having an understanding of how a prospect will react to your proposal.

Focusing on the connection first and the sale second = magic.

Understanding this allows you to create a system that takes a prospect through a series of stages

with the ultimate goal being a sale but in the meantime you're building a value based opt-in list.

Once we've defined our actions steps then have a way to measure whether we are achieving our goals at each stage.

Once each of the stages are working we can apply that theory to any sales process.

So in review.. First establish how our product or service will benefit our potential client..Second establish what you want your intial outcome to be when you first present your product or service.

The next thing to do is to create your sales proposal in such a way that your prospect will want to buy!

Making a prospect feel comfortable with you and then getting them to purchase are two different things.

The reason to buy has to be a very strong desire for the prospect to experience the benefits you have set forth or some other intangible that would be a reason for them to buy.

by: HomeBusinessSolutions

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