The Gentleman's Guide To Social Networking

Generally, every person would ask himself - why and how would social networking have any impact on my business or career

. Social networking has proven to increase your business productivity by making viral connections. Although there are some risks involved with the whole process, aggressive entrepreneurs could use a social network to get their services and products in front of people who otherwise wouldn't hear of them. In addition, one could find potential employees or referral business and sales.

The social network that would have greatest impact on your business is LinkedIn, especially if you are just getting started in social networking that's the best place to do it. It allows you to connect with people you know and in addition connect to others through them. You can discuss common interests in related groups if Voice over Internet Protocol (VoIP) for making cheap calls to Pakistan is your area of choice and you'd like to develop a related business, then just look for other people interested in VoIP services.

LinkedIn can be also be a great resource for finding work, because you never know who may recruit you through the network. Logically, you could look for employees also or partnership. For example, young people that call Pakistan their home are generally very well educated and full of ideas. Many IT graduates are becoming entrepreneurs for web services but the scene seems to be empty of business students. In this line of thought, they could connect to each other to do some intensive brainstorming through the social networks.

Another network worth mentioning is Startup Nation designed mostly for entrepreneurs and small business. The community features many fresh entrepreneurs with whom you can discuss problems and share ideas. Biznik is also similar, it features freelancers in addition to the small business. The entrepreneurs are grouped by metropolitan area, so you can view the members by the areas they specialize in. Facebook and Twitter are not to be ignored but I should remind you that Pakistan banned them earlier this year together with Youtube for hosting a Everybody Draw Mohamed Day where many caricatures of the prophet were submitted. The governments move followed a direction from the Lahore High court to ban the sites. From there the Pakistan Telecommunication Authority has issued a notice to all ISPs (Internet Service Provider) to block the networks until further orders. In other words, you dont know what might happen in the future if you focus your time and efforts there.

by: Adrian Fisher

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