The Green Living Concept Affects Stationery Industry Development
Currently, the global rise of the energy conservation and environmental protection
, green living new concept, green living, while along with low carbon life, the green life concept appear, now more and more consumers will eyes tend to environmental protection stationery products, the arrival of low-carbon living is unstoppable, become today's quality of life the one of the important embodies.
So, all kinds of environmental protection green stationery as one of the representatives of the consumer goods, also gave the traditional stationery brought new reform, will be high-tech craft, modern use to stationery products come up, compared with traditional stationery, greatly improved the health and comfort of stationery products.
In the domestic, environmental protection stationery products market share comparatively low, compared with the leading technology and the first born product concept of the countries, China's environmental stationery utilization rate less than 10%.Therefore, the formation of the huge gap the main reason attributed to the publicity and promotion of domestic consumption concept.
On the one hand, stationery manufacturers to environmental protection stationery the propaganda is not enough, although some famous stationery brand also different degree involved in environmental protection product production sales, but because marketing aspects investment is lesser, have not been formed such as traditional product as the overwhelming propaganda offensive, so that accustomed to the use of traditional stationery products consumers lack a correct understanding of the intelligence product characteristics, environmental protection stationery still lack of the actively guide consumption of many domestic big brands .
On the other hand, due to the earlier abroad some environmental protection concept stationery to enter the Chinese market, industry standard lack, brand disorderly competition caused quite a mixed bag of stationery products, which has a serious impact on the overall image of the environmental protection stationery products. Some irresponsible manufacturers in order to promote products, at the deliberately exaggerated the function of these environmentally friendly products, seriously affect the consumer to green stationery impression; cause the consumer to low carbon stationery function misunderstandings.
Even so, as in recent years, the development of the environmental protection stationery has made considerable achievements, at present at the mention of a low-carbon environmental protection stationery supplies, the most extensive is all kinds of Kraft paper qualitative pencil, environmental protection planks folder, no needle stapler, these stationery of hot sell for the development of green stationery fired very beautiful a gun.
At the same time, as more and more married after 80, 90, gradually become the main force in the consumer market, they accept new things ability and willingness than parents generation is strong. As they grow, green environmental protection will become the new darling of stationery industry. Therefore, green stationery will rise suddenly in the next period of time is inevitable happening thing, is worth us stationery production and sales enterprise cause enough concern.
Taishan City Runda Printing Factory Co., Ltd. is a professional stationery manufacturer, which concentrates on R&D, production and sales. its products included
lever arch file,
paper index,
signature book and so on.
by: Amyzhang
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