The third generation: Maurizio Gucci (1948-1995) the Gucci Family feud
. Because Guccio's daughter had unfair treatment in the family, she tended to counteract the family. However, she is not the only one member to act against the family. In fact, most of the members of this family were hostile to each other. The relations among them were far more complex than people's expectation. Paolo Gucci had once accused his father Aldo of evading taxation, which made Aldo go to prison for one year. Before this, Paolo had excluded Aldo out of the company with the help of his cousin. According to the memory of an insider, strange things began to happen in the company. For example, a family member was knocked by a falling telephone on the wall in a meeting. In fact, before Tom Ford was appointed as the creative director in 1994, the Gucci family was shuffling towards insolvency because of bad management. The one who led the empire to falling downwards was the third generation heir Maurizio Gucci. His story well demonstrated the family feud for the power and money.