The History of Nokia

The History of Nokia

The History of Nokia

The history of Nokia is one of the most impressive from all the histories of all world corporations. It was started in 1865 and managed to live through two wars, depressions and many economic issues. Eventually it rose to success in short 6 years during the 90th.

First it was a paper company started by Fredrik Idestam, which began quickly rising to success due to its great quality. After a while it exported paper even to China (the country where paper was invented). When WWI was over the company merged with two neighboring companies that produced tires and cables. They kept the name Nokia but began developing and selling various products in various spheres of the market. By the middle of the XX century Nokia was producing all kinds of paper including toilet paper, tires, electric equipment for power plants and consumer electronics. This allowed them to go through the unstable XX century, as soon as one of the fields experienced a drop of profit, Nokia covered it from other fields and saved the whole company from bankruptcy.

Finally in the 80th Nokia made a risky turn and started developing mobile phones. Eventually they started releasing car phones and first mobile phones. In time they saw that the market needs smaller mobile phones and started developing smaller versions of their phones. They also contributed to the development and globalization of the GSM standard and made their phones suitable for both GSM and Asian standards. This allowed Nokia to start dominating the European market and also expand to Asian markets. A serious push for this change by the way was the end of USSR, which was the largest paper client of Nokia. New markets were not ready and instead of losing a big part of their profit Nokia turned to mobile phones and did their best in this new field.

Another important step for any modern company is to develop a brand. Coca Cola and McDonalds spent years and millions of advertising money on making their brands recognizable. Nokia managed to do it in only six years. One of the keys to such success is of course opening a new market segment of mobile phones and presenting only good quality products for this segment, but let's not forget that Nokia was also involved in numerous other industries. So the name was already known to lots of people because of such products as Tires and even TV sets. Basically the secret is in a combination of quality and diversification of the market.

Finally as a direct example of how and why Nokia became a leader of the market is the latest Nokia X6 phone. This magnificent model is a combination of great mp3 player and a smartphone. Touchscreen and 16 GB of memory do the whole job of keeping the usual customer satisfied and great functionality guarantees that even the smartphone geeks will be happy with it. Just like many other products from the company that defined the mobile market as we know it today!

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