The Holidays: Giving Promotional Gifts That Give Back To You
Your customers have brought their business to you for the past 12 months
. They are truly your bread and butter and without them, you wouldn't be in business. So, how do you show your faithful customers that you appreciate them every single day of the year?
Show your gratitude during the season of giving with something you give back to those who have made you successful all year. Give them a promotional item that perfectly details your message, your logo, and corporate image, while demonstrating how much your customers mean to you.
The Statistics
Think that promotional items are a waste of money? Think again. Your customers are more likely to remember your corporate brand name if you give them a pen, mug, or tote bag than if you ran an advertisement in your newspaper. It's the truth!
A recent survey by L.J. Market Research for Promotional Products Association International uncovered some amazing data: 76.1 percent of the people interviewed could remember the name of the advertiser who had given them a promotional item in the past year, but only 53.5 percent said that they could remember an advertiser's name from a newspaper ad within the past week. It's simple proof that promotional items get you noticed!
Think Fun and Entertainment
You have decided to go for a promotional product to give your customers during the holidays, but you are at a loss. What should you give? Most people are planning to relax, socialize, and enjoy time with loved ones and friends over the holidays. You may want to choose something fun think a cute stress ball created in Santa's likeness or a whimsical rubber duck that looks like a snowman or a reindeer.
Your customers may be entertaining guests and celebrating the spirit of the season. Send a scented holiday candle imprinted with your logo and with a fragrance like holly and ivy or apple cinnamon that is sure to evoke true season's greetings when it glows on a holiday table. Or for those that you know will be enjoying Christmas, a beautifully etched jade crystal ornament is surely a gift that will be treasured for many years as it catches the glow of the lights on your customers' Christmas trees.
Treat Your Customers
Nothing is sweeter than a gift that comes from the heart and is enjoyed by the stomach. Treat those customers who have been so good to you all year long by delivering to them sweet treats that will surely tempt the palate and delight the senses. Consider gift boxes of nuts, chocolate-covered pecan turtles, peppermint bark, or popcorn tins. Depending on which you choose, you can either have your logo imprinted on the box of delights or simply add your business card to a special slot on top.
Got some customers who love their java? Then, give a mug perfect for the holidays with snowflakes, your company name, and a special greeting Happy Holidays or Season's Greetings imprinted for a cheerful way to start a morning or unwind after a day filled with celebrating.
Don't Forget
You've chosen the perfect promotional item to give to your customers, but you aren't through yet. Put the finishing touches on perfection by adding some tissue paper and a logo-imprinted bag with your choice of design think snowman, snowflakes, or even jolly Santa Claus himself.
And when you are handing a promotional gift to your customers as a means of thanking them for the business that has been given to you these past 12 months, remember that this item will be bringing you even more opportunities in the new year. Your customers won't forget.
by: gimmees
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