The Hundreds - Los Angeles Street Culture In A Clothing Line

A highly unique lifestyle project started in 2003 by Ben and Bobby Hundreds in Los Angeles

, the project is two-fold. There is a clothing line geared toward the street subculture of skaters, surfers, punk, and hip hop. In addition to this, the men run an online magazine. In recent years, the men have added a footwear line and an optical line to The Hundreds brand. Having gained a large amount of prestige in a short amount of time, the brand has partnered with major businesses and stars. It has also been featured in major media outlets. The major workhorses of the clothing line are jeans, graphic t-shirts, headwear, and outerwear.

Few things say "street" like the right cap. Like the finishing touch on a work of art, a cap can communicate your view of the world in a graphic statement. The Hundreds baseball caps range from their recognizable Adam Bomb New Era graphic to vintage styling to a more athletic look. The main colours in the collection are black and white paired with brighter pops of shades like purple, yellow, and blue. Many feature the company's most popular character Adam, the bomb, and feature quality embroidery and subtle patterns. For winter, the company also has fine knit beanies that are double layered and available in both vintage and edgy looks.

The tongue in cheek, hip hop style inherent in The Hundreds graphic t-shirts shows the company's sense of humour and bent toward the street culture of the city. T-shirts that make a statement can be layered with long sleeve button-down shirts in hip plaids. For cool weather, the company also makes sweatshirts in classic solid or with graphic designs, some modern and some with a vintage flair. Los Angeles city culture is immortalized in the graphic designs embraced by this California company. Standing out from the crowd is also a recurring theme in the bold stylings of the clothing line. The company even has some 3D graphic designs, demonstrating their commitment to staying on the edge of fashion trends within their subculture.

Jackets set the tone for the city look in colder weather. The Hundreds also has a footwear line that is mostly comprised of low profile trainers. Available in the company's signature colours of black, white, blue, yellow, and purple, they are pleasing to the eye and the touch. Textures such as suede and corduroy are the mediums used in these hit-the-pavement statements.

by: Charlie Bronx

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