The Impact Of The Credit Crunch On The European Fleet Market

Introduction

Introduction

The subprime mortgage crisis and the subsequent credit crunch, which started in 2007, reached their climax at the end of the summer of 2008 with the collapse of Lehman Brothers, directly affecting the Western economies and indirectly causing the decline of the fleet and company car market in Europe.

Scope

*Impact of credit crunch on the fleet industry

*Trends in company car market in Europe

*European 25 Markets

Highlights

This report presents essential industry insights on the impact of credit crunch on European fleet market.

Reasons to Purchase

*Provides an insight into the strategies adopted by the leasing companies to fight the economic downturn

*Provides overview of the competitive landscape in European company car market, as well as the factors driving the growt

Table of Contents :

OVERVIEW 1

Catalyst 1

EXECUTIVE SUMMARY 2

Table of Contents 3

Table of figures 4

Table of tables 4

CHAPTER 1 DOWNTURN IN THE FLEET MARKET: AN OVERVIEW 5

CHAPTER 2 FACTORS LEADING TO THE DOWNTURN IN THE FLEET MARKET 11

2.1 Fall in residual value 11

2.2 Increased cost of borrowing 12

2.3 Rise in rental rates 13

CHAPTER 3 STRATEGIES ADOPTED TO FIGHT THE DOWNTURN 14

3.1 Strategies adopted by customers 14

Increased demand for lower-value and eco-efficient cars 14

Outsourcing of non-core activities 14

Extension of leasing contracts 15

3.2 Strategies adopted by leasing companies 15

Focus on internal efficiencies 15

Extension of leasing contracts 15

Expansion strategy on hold 16

Diversified remarketing channels for end of contracted cars 17

3.3 Government incentive schemes 17

CHAPTER 4 NEW TRENDS IN THE FLEET INDUSTRY 19

4.1 Growth of open-ended leasing contracts 19

4.2 Total cost of ownership 19

4.3 Multi-level marketing 20

4.4 Growing demand for eco-friendly cars 20

CHAPTER 5 FUTURE OUTLOOK 21

5.1 Recovery expected in 2011 21

5.2 Operational leasing contracts to experience growth 22

5.3 Market consolidation 24

APPENDIX 25

Market size of the European company car market in 2008 25

Growth in company car purchases (2008-14e) 29

New car sales in the EU 25 markets 30

New car sales in the EU 25 markets 30

Monthly new car sales in Europe 31

Definitions 32

European 25 markets 32

Top 7 markets 32

Small 7 markets 32

Eastern European markets 32

Emerging European markets 32

Research process 33

Forecasting methodology 34

Further reading 34

Ask the analyst 34

Datamonitor consulting 34

Disclaimer 35

For more information, please visit :

http://www.aarkstore.com/reports/The-Impact-of-the-Credit-Crunch-on-the-European-Fleet-Market-36010.html

by: Aarkstore Enterprise

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