The Importance Of A Link Building Service

A good link building service is crucial to effective web marketing and promotion

. Good links can significantly improve the search engine ranking of your website and lead to much better traffic. It is usually included in SEO services since building links is an important off-page or off-site optimization strategy.

The Three Kinds Of Links

A good link building service should be able to cultivate links from all possible sources. These usually include your own additional websites or blogs, web 2.0 websites like twitter, facebook, LinkedIn and the like, other related and non-related websites, link farms and paid directories.

Direct Links: These are one way links to your website from other sites on related or non related fields. The best direct links are those that come from authority sites and high web-ranking sites on related subjects and fields, to your site. Links from paid directories and link farms are not any good unless they rank high in web searches. This is usually an unlikely scenario.

Reciprocal Links: This is a give and get strategy. You put a link to another site on your web page and let them return the favor. There is a lot of doubt and debate on the merit of this exercise. But it is yet to be discredited as an SEO strategy.

Deep Links: These are links within your website directing traffic to specific pages. When hiring a link building service ensure that they pay due attention to this often marginalized strategy.

What Should A Good Link Include?

An effective link should contain the most relevant keyword in the anchor text or hyperlink text. Often, that is not possible because the keyword phrase is too big. In that case this keyword phrase should be put in the title tag so that a search spider picks the link-up as relevant to the keyword. Also, the relevant tool text, indicating what the linked page is about, should be added.

As it must already be evident to you, link building is a many faceted and time-consuming work that requires expertise. It is therefore best done by a professional link building service.

by: Karinn Kennept

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