The Importance Of An Effective Seo Campaign

Search Engine Optimisation or the lack of it can actually make or break your online business

. Without an effective SEO campaign in place, you are not likely to get much traffic on your website. No traffic means no sales for you. In order for your site to be successful, it has to be viewable and the only way to make it viewable is through an effective SEO campaign.

Many companies are unaware of how to go about setting up an SEO campaign and so they sit there without any traffic at all. Optimising your site for search engine crawling allows your potential customers to easily find you. When a customer searches for a specific keyword or key phrase that is relevant to your business, your site needs to be listed within the first 3 pages of the search engine results. Studies have shown that most internet users only scroll through the first 3 pages. If your site is not listed on these top pages there is a good chance that you are not getting any traffic from search engine searches.

You can solve this problem with an effective SEO campaign. If you are unsure of how to optimise your site properly, it may be time to seek professional help. You can do your own internet search for companies that specialize in SEO. For instance, a search for SEO London will give you companies that offer search engine optimisation in the London area.

There are 2 main methods in Search Engine Optimisation (also known as Search Engine Optimization) that are used to optimise websites and obtain better search engine rankings.

Stage 1 - Competitor and Keyword Analysis and Code Improvement (Website Optimisation)

Ensure browser compliance - All your sites code should be checked and validated according to the strictest level of W3C guidelines. It is also important to maximise the internal links in your site to ensure all your pages will be crawled by search engines to maximum efficiency

Competitor analysis - Analyse your best performing competitors in your field to ascertain the keywords they are using and the density at which these keywords appear in their sites. Obtaining good keyword density is of high importance, and the density used varies in different markets.

Trace Back links - Analyse your main competitors to find out who links to them. Often sites that link to your competitors will link to you, and getting your links placed in these places will help greatly to improve your visibility

Stage 2 Link building, PR and Monitoring Traffic (Offsite Optimisation)

Ethical Linking - Constructively build links back to you with relevant companies. If you are a shoe shop for example then you wouldnt build links with pig farms or put you in directories with unrelated websites, as this can actually harm your ranking. Take the keywords from the research and use these to generate contextual links to your site in relevant places. This helps search engines to know what your site is about.

Use only ethical methods of search optimisation which do not risk getting you black listed from search engines. Some companies may offer quick fix schemes but these may run the risk of your site getting black listed, and often as soon as you stop paying the premium all the links to your site will disappear, along with your ranking. The methods of link building should create permanent relevant links into your site.

Once you have found a company to help you with optimising your site, you can begin to enjoy higher levels of traffic each day. An effective SEO campaign will give you visitors that are specifically looking for the goods or services that you offer so your traffic is much more likely to provide you with sales.

by: Alex

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