The Importance Of Branding Packaging

You only have to look at the packaging supplies coming through your door when you

order an item from a certain extremely well-known online everything store (clue: its like a rainforest), to know how important commercial packaging is. Customers and business associates want to see quality in every aspect of your operation; you want your name to ring out whenever possible. Trade packaging becomes both a stamp of quality and a free advert.

When your customers associate your quality with your name and logo, the sight of both is reassuring to them. So you make sure your retail packaging is prominently badged. And you hope that you continue to enjoy enough of a volume of custom that your packaging supplies are seen by plenty of prospective future customers.

The more people see someone walking around holding something in your commercial packaging, or the more people see packets being delivered branded with your logo, the more theyll associate your brand with the idea of success. And of course once you are thought of as successful, then you are. People start using you automatically because everyone else is.

When you brand your trade packaging, its a way of encouraging people to take notice of the amount of deliveries that you are sending out. It encourages them to make that conceptual shift to viewing your business as a successful one because of the volume of retail packaging it is sending out.

There is of course the perceived professionalism aspect to think about as well. Simply speaking: if your packaging supplies are not branded, it looks less professional than if they are. We live in a logo-conscious world. Your commercial packaging has to look the part in order for people to think of you in the right kind of way.

Branded trade packaging also has a reassuring effect on your frequent customers, provided your delivery routines are good. If a trade partner is waiting for a supply order from you, he or she is reassured the instant she or he sees your logo on your retail packaging. Its a sign that the required delivery is here and business can continue as normal. So your packaging supplies become a kind of unconscious quality control measure, tracking the speed and efficiency of your picking, packing and delivery services.

In a world where a lot of business practices are farmed out to subcontractors, consumers become nervous that the service they receive from one end of your business is not the same service as the one they get at the other. In other words, they order something fine but then it gets lost in the delivery system. Their perception of your business starts well and ends badly.

By branding your retail packaging, youre stamping the business end of your relationship with your customer as your own continuing to reassure that your commitment to quality extends right down the supply chain.

by: Frank Wilkins

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