I am often asked the question just why is content so important when it comes to online
marketing and especially that of search engine optimisation.
The answer is really very simple and content is not just important but it really is the king of the Internet. What you also need to remember is that the main search engines such as that of Google, Yahoo and Bing all have one common objective. That is they want to be able to deliver the most relevant websites to their users.
Google will rank websites higher in the search listings providing they are offering high value content.
Many website marketers in fact 76% of them are investing in the creation of content. You need to also take into account brand effect. Branding is all about telling a story and these stories all come from content.
It is of no real coincidence that users are going to click on a link that appears several times in the search results. And this is due to great online branding that has been produced by great content. It is a fact that high quality content will convert visitors of all kinds and with figures as high as 61% where customers are more likely to buy from an online retailer that offers great unique content.
So you can see why many marketers are scrambling to improve their online content strategy. As a matter of fact the content marketing industry is worth a staggering $12.5 billion. But in order to get the optimal return for your content you will need to correctly optimise each piece of written content and to ensure that there are properly distributed via the range of social media channels that are available.
As well as the various social media channels, this will also include blogs, article directories, video, press releases, white papers and the list really does go on and on.
The next time you are about to share some content online consider that over 27 million pieces of online content is shared every single day and if you want your content to be seen then you must make it very worthwhile.