The Importance Of Content In Search Engine Optimization

One thing that always comes up at some point in any search engine optimization training course or program is content

. Without it, there's no real way to fully maximize your websites potential to rank highly in the search engines. To experienced search engine optimizers, it is a truism. Neophyte practitioners will come across this axiom sooner rather than later. In SEO, CONTENT IS KING. Your content is the key ingredient that determines how your website ranks in search engine result pages (SERP). The sooner you grasp this, the faster you will succeed in your search engine optimization efforts.

To appreciate what makes content so vital, you need to comprehend the whys and wherefores of search engines. People use search engines such as Google and Yahoo to find information they need. Utilizing programs called bots, search engines crawl the internet to deliver to searchers the sources of information they are looking for. Because search engines aim to bring the best possible experience for their users, they look for sites that have the information most relevant to a specific search. By scouring web pages and websites regularly and continuously, search engine crawlers or spiders - as bots are alternatively called - are able to determine whether the information on a webpage is original, if the information on the page matches the searcher's keywords, and other factors that enable them to list the most relevant information on top of the results pages.

Not only does a website's content have to be relevant, it needs to be original in order to rank high on SERPs. As a searcher, one of the most annoying things for me is going to sites that churn out out the same content as multiple other sites. I like sites that present not just comprehensive coverage of the topic I'm searching for but also have a unique perspective on it. When I find sites such as these, I bookmark and often recommend them to others. In effect, this is what search engines do also. Search engines take note of the first incidence that content is produced and give ranking points to the producing sites. They also recognize if the content is used by other websites in the same industry, viewing the original content site as a leader. Websites that have nothing but regurgitated content receive lower rankings from search engines as they are not considered the primary source.

In our era of mass information, it has become more difficult to come up with original and unique content, especially if your industry is a vast one. A good idea is to find a specialized niche in your field in which you can become an expert. If you are enthusiastic about your chosen niche and have a passion for your industry, then producing one-of-a-kind content should not be a problem. People will like going to your website, not just for the accurate information they get but also because it stands out from other sites in the same industry or niche. It is important also to produce fresh content on a periodic basis. A good way to achieve this is by writing blog posts.

But remember, original content is not the only goal. You can have original content but it can be complete balderdash to the seeker. Make sure that you present high-quality, useful content in your website. If your information is not usable to your searcher, then it's going to end up inutile for you as well for the purpose of search engine optimization.

What you're after is a win-win situation. Present your reader with high-quality, unique and relevant content on a regular basis and watch your search engine rankings climb.

by: John Roberts

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