The Importance Of Custom Squeeze Pages

Custom squeeze pages are designed to make your website's potential visitors opt in to your site

. When a visitor arrives at your homepage, he or she immediately sees the squeeze page that asks whether he or she is interested in becoming part of your mailing list. If the visitor refuses to type in his or her email, he will not be able to see the rest of your website. If, on the other hand, the visitor types in an email address, he or she will become part of your mailing list and is also free to explore your website.

Attracts the attention of visitors.

Sometimes, visitors explore sites without getting the whole point of them. For example, you may be selling a product or service but your website visitor remains oblivious to that, only reading the content of your site. It may not even be his or her fault. Maybe, your service or product offers are placed in an unnoticeable spot. With custom squeeze pages, however, your visitor cannot even explore your site without knowing what he or she is in for. The squeeze page should contain the most relevant information already. For example, you can compose the text as such: "If you want to lose a few inches of fat, avail of our slimming services right now. Join our mailing list for regular updates".

Gauges interest of website visitors.

Custom squeeze pages gauge your visitors' interest early on. Without them, the visitor is free to explore your site. You may even feel a sense of false hope when you see the huge number of visitors, as indicated by your counter. Some of them may have gotten into your site by mistake. A squeeze page, on the other hand, is able to provide you with a more accurate count of those who are really interested. They joined your mailing list after all, just so they can read more about your offer. People should have shied away from the possibility of spam mail.

Reserves information for those who are interested

With the use of custom squeeze pages, you reserve your information to people who are more likely to be your clients or buyers. Other people, who may just be cruising around on the Internet, will not have access of your most important information. Visitors should first indicate real interest before they can be given the full deal.

Though SEO techniques have greatly improved in recent years, there is still a chance for misses. People who may be looking for something else may end up in your site, creating inaccurate statistics. So, it is good practice to restrict your information to those who are really interested. Make use of custom squeeze pages to transform your information into potential client privilege.

by: Jeff D McQueen

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