The Importance Of Layout And Strong Displays In Your Shop
You may have seen the popular TV programme in which shop owners are assisted with
the transformation of their store in an attempt to generate new sales. The results are often staggering and hold testament to just how much the layout and displays in your store can affect the level of your business. Even for a business that sells a service rather than a product it is vital that you portray the right image to your customers and part of this image will more than likely include displays of some sort.
Creating a new image for your store can seem a daunting task so it is best to break it down into manageable stages. First consider what it is that you are selling and who your target market is. Do you want a formal or informal feel in the building and should the look be modern and trendy, traditional or a mix of the two? Are there any themes that are associated with your business or the area in which you are based that could be incorporated into your design? What will set you apart from your competitors? If you already have a strong business model then it is likely that these ideas will flow naturally.
Next think about the layout of your store and the exterior. How will you draw people in and make them feel welcome? Are there certain areas of the store you would like to direct them towards such as new ranges and exclusive offers? It is important to maintain a feeling of space even if you want to cram your store with goods so that the customer feels comfortable and can easily find what they are looking for.
How you choose to display your products or services is the most important factor to consider because this will ultimately lead to sales. For example, a fashion store selling clothing, accessories and shoes will want to draw attention to new lines and guide the customers in their purchases by suggesting effective colour combinations and complete outfits. The use of artwork and photographic imagery will also help convey the look you want your customers to aspire to.
In a store that sells a service the use of graphics is even more important because you are not selling a physical item. Choose images that tell a story and show the customer how your service will change their lives for the better. Make good use of display stands where they can seek further information about your services on offer.