The Importance Of Search Analytics

If you own a business and have a website then you understand just how important search engine optimization is to the success of your business

. Many people think if I get traffic to my website then it is going to be successful and I will start rolling in the cash. However, it is much more complicated than just getting people to your website. It is vital that you track your traffic as your competitors are likely doing so and if you are not then you are at a huge competitive disadvantage. Working in the field of Phoenix web design we would suggest using Google Analytics to track your traffic however there are many different companies you can choose to you use. So why is tracking your website traffic with Google Analytics so important? Let us take a look at some examples of just how beneficial tracking your website traffic can be.

1.How did they find you You will want to know how your site visitor found your website. Having a store front allows you to ask your customers but many times online you will never communicate with your visitors and customers so you may never know where your visitors are coming from. They could be coming from a geographically different area that you never thought you had customers from. For example a Phoenix web design company may be getting business from Tucson and by knowing that their traffic is coming from Tucson they can look at starting an advertising campaign for Tucson but had they not known they had a customer base in Tucson they may have lost out on an entire geographic market.

2.What Keywords are working When running a search engine optimization campaign, be very careful as many Phoenix web design firms will show you rankings but it is for terms that either brings you no traffic or brings you traffic that does not convert. This is why you must track the traffic that is coming in from each keyword. As a Phoenix web Design Company we notice many businesses spend money on marketing and are not even certain the way they are marketing is even working.

3.WebsiteYou will want to know if things on your website may be causing the issue. Things that would be a cause for concern if your website bounce rate is high. Bounce rate simply means the number of people who go to your website and leave without going to any other page on your website. Obviously your goal is to get them to go to different places on your website and ultimately to convert a sale. There are many different things you can look at but Google Analytics will help you or your Phoenix web design team identify if the problem maybe the website design or the content on the website.

The main purpose of analytics is to ensure that the marketing that you are spending money on is working. Nobody wants to spend money on a marketing strategy that does not work. The sad part is there are many companies that do this and not even realizing they are wasting time and money because it is not working. The numbers do not lie and the only way that you will be able to tell that your marketing strategy is working is by using some type of analytics program. The part of Phoenix web design that is the trickiest is by far is helping clients not only get traffic to their websites but relevant traffic. You see analytics are key for you to run a successful marketing campaign. If you currently do not have any form of analytics I would suggest implementing it right away.

by: William Gary

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