The Importance Of Selecting Secure Shopping Cart Software Cannot Be Dismissed

Running an online business can be tough

Running an online business can be tough. Running a successful online business can be much tougher, with no guarantees that the business owner's efforts will pay off. Even so, there are some things that an online business can do that can help move the business toward it goals. One of the more important things an online business can implement on its website is a secure, highly effective Shopping cart software system. This is one Hosted ecommerce solution that all businesses can benefit from once they implement it onto their website.

Businesses of all sizes need to understand, however, that shopping cart software systems are not all created equal. Some are simply better than others. When searching for the best shopping cart software, business owners should look for systems that are PA-DSS Certified/PCI Compliant. This is a crucial step in this particular hosted ecommerce solution process. An example of a solution that fits this bill is Pinnacle Cart.

You may not know it but Pinnacle Cart is one of only a few hosted ecommerce applications that is certified PA-DSS / PCI compliant by the PCI Security Council. Along with all of the major credit card companies, the PCI Security Council has dictated that

any online storefront that collects, stores, or transmits sensitive customer information must be on a PA-DSS compliant payment application. Those who are not are at risk of facing additional fees, which can be high, or may even face cancellation of their merchant accounts. It is also possible now that companies using non-compliant shopping cart software may be held responsible for any security breach that occurs as a result of using a non-compliant shopping cart software system.

The shopping cart software available at Pinnacle Cart is fulfills this requirement but it also offers features that business owners can appreciate. One such feature is their Payment Tokenization feature. This feature makes customer checkout faster and more convenient as it allows returning customers to access their payment information from previous their orders. Once it is activated, customers can "save" their credit card information with their account information thus making it far easier for them to complete their transaction. This feature is limited to selected payment gateways.

Pinnacle shopping cart software also includes features such as those that can create quantity discount deals or be used to process buy X, get Y FREE promotions. Owners can offer free shipping on those orders that are above a certain dollar amount, as well as create discounted pricing groups or promotional codes which can be highly effective in bringing in new sales. They can also create and sell gift certificates. This shopping cart software can even create product families and recommend products based on items in a cart. And this is just a few of the many features this hosted ecommerce solution can bring to the online site.

As mentioned above, making a business successful is tough work, but business owners can make it a lot easier on themselves by offering their customers access to highly secure, highly developed shopping cart software platforms. When customers feel confident, they buy more readily and more often.

by: Kathie Bryan

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