The Importance Of Using Different Advertising Techniques
Advertising is among the marketing tools used by businesses to catch the attention of consumers
. Whenever a certain product or service becomes available, the companies spend a great amount of money to inform the public about it.
Advertisement itself is an art. To attract the interests of people, advertising companies employ different advertising techniques to convey the right message to the public from all possible perspectives. It purports to appeal to the emotions of humans.
At times, creative advertising techniques influence people in how they see products and services. Depending on the advertising methods and techniques used, some advertising companies are very adept in creating a necessity out of a new product or service.
The variations in advertisement types and methodologies effectively create a new trend, a new style, a new standard. And by studying the market, many business and advertising companies target their product or service to a certain audience to increase profits.
In many countries, almost all media institutions such as radio, television and publication depend heavily on advertisement to generate income and to sustain their existence. Worldwide, it becomes a major player in the economy.
There are organizations that view advertisement as a major tool to reach out to the consumers and understand the nature and benefits of their products or services. Thus, they use different advertising methods and techniques to meet the varying level of understanding of consumers.
Moreover, they create a team that is tasked to consistently analyze, plan, develop, deliver, evaluate and update their advertising campaigns to meet the market demands and marketing objectives.
On the other hand, there are also business enterprises that do not view advertising techniques to be very efficient in providing exposure to their products.
Rather, they invest more on their sales team to do the marketing and increase their profits, the very objective of advertisement and marketing strategy.
Relative to advertising techniques and methodologies, advertisement is expensive. Small business use print ads such as a few lines on the newspaper classified section to expose their product and services.
Of course, newspapers and magazines can do more than that. They can devote an entire page using bright colors of text and images to advertise.
Part of the print ads are the life-size billboards and tarpaulins that stream tall buildings, and the flyers and pamphlets that are either handed out to commuters and passersby or inserted in newspapers and magazines.
This advertising method is effective in transmitting the message to all people who happen to be on the places where billboards and pamphlets are provided.
Advertisement on radio is done through going live on air. It is effective in reaching out to people in far communities and neighborhood, especially those who are not reached by television, internet or simply those who are not fond of watching television. Its costs depend on the time slot and length of its airing.
Television advertisement is perhaps the most expensive probably because it reaches the most audience, particularly during prime time. It is also on this time slot, that target advertisement is done
Of course, some States in America regulate airing time of advertisement at prime time due to the presence of children.
The advent of internet technology has given new dimension and definition to advertisement. Internet has its own advertising techniques, rules and culture.
by: Charles Godbout
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