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The Importance Of Web Designer

A lot of new jobs have been created with the development and dissemination on a global scale of the world wide web

. And there are also a lot of skills that each of these figures must have.

The worldwide spread of the Web have taken place only in a few years, but already several skills are needed to work on the web, and that each different professional must possess.

The creation of a website is an operation that involves and combines several functions: the final product should be enjoyable, easy to explore, presenting clearly its contents and be safely and easily usable. Solving these problems involves, in addition to web designers, numerous professional fifures, although not everyone is clearly defined.

The professionals involved in the design and programming varies depending on the complexity of the project and the budget dedicated to it: the information architect who collects the user requirements and design information architecture, the interface designer who designs the GUI, the web designer is an expert in the field of graphics for web (not for publishing) that makes the web pages in HTML / XHTML format for web browsers, but can be simply defined as one who takes care of web design. Projects more complex and evolved, in addition to the aforementioned skills, requires marketing specialists to define the communication strategy, copywriting experts to draft or revise the content, developers to create dynamic applications that rely on a database and add interactive features to your web pages.


Less simple is defining what the web design is, namely, it is a discipline that aims at creating websites in their entirety and in all their functionality.

The professional figure of the web designer, born with the development of the World Wide Web, shows several theoretical similarities with the architect: as with the construction of a building, the web designer must have different competencies ranging from study of the single element to the complexity of the project (the "zoom in and zoom out"), and have competencies of usability and accessibility.


The work of the web designer includes the ability in planning, synthesis, aesthetic taste and creativity more or less marked, the study of interactivity of websites, usability and accessibility to allow equal access and visibility and dissemination through internet channels such as social networking, advertising channels , search engines, and so on. Moreover, it should always be informed about the latest news hi-tech.

The websites developed must meet formal standards structures promulgated internationally by the W3C, and developed with the aim of making the sites inter-compatible and surfed as uniformly using different browsers and computer systems diffused.

This web designer can be a freelance, but for high quality / complexity works or complex works they often collaborate with a team of software developers and experienced professionals for individual areas: web marketing, accessibility, graphic designers. Therefore they can also work in a web agency or in an office, associated with other professionals or even within the normal staff of a large company of the marketing or advertising sector.

by: Martina Meneghetti
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