The Importance Of Website Design In An Internet Marketing Plan

The majority of internet marketers focus heavily on Internet Marketing

. But they forget about website design. This is a mistake. Let's take a look at why website design is so important in any internet marketing plan.

The primary goal of Internet Marketing

Internet marketing is vital to the success of any website. It helps bring in targeted traffic, which can be converted to sales. Without targeted traffic, a website is as good as dead. But don't forget, the primary goal of Internet Marketing is to make more sales. All the traffic in the world would be useless if web visitors are not converted to buying customers. Here is where many Internet marketers make a grave mistake - they forget about website design.

There are many reasons why website design is often neglected. Perhaps they don't see the relevance of professional design in their web business. Sometimes, it's hard to see the connection between site design and online sales. So many marketers tend to focus exclusively on traffic generation, and they forget all about design. Perhaps you have seen many such sites. They may offer valuable products and services for sale, but they look plain, boring, and maybe even ugly. Will that translate to lost sales?

Think about this. If two websites offer exactly the same product or service, but one is more professionally designed than the other. Which one would you pick to do business with? Most would have picked the better designed website. In other words, impression counts. That brings us to the question, what is quality design? What design characteristics will help boost online sales?

1) Harmonious looking design.

Pay attention to the colors being used. The overall effect should be one that is pleasant and soothing to look at. The benefits of having a compatible color scheme is not always obvious. Often, the pleasant effects of the color scheme goes unnoticed on a conscious level. You know that a website has gotten it right when you visit a website and felt comfortable right away. You feel at ease to stay and browse. Surely, that will help to increase online sales.

2) Well placed graphics.

A marketer who is not mindful of web design tend to place graphics randomly. Many people have been led to believe that graphics will make a website look more professional. So they use images at every turn. This turns out to be a mistake - graphics can be over-used. Images tend to attract more attention compared to static text. So when they are over-used, they tend to distract the visitor from the most important marketing messages on the website.

Therefore, graphics should only be used if they can be used to express something important. For instance, it can be used as a call-to-action. You want visitors to click on the Buy Now button after reading the lengthy texts on your website. Sometimes, it's just better to let the pictures do the "talking". A simple picture (think travel sites) works a lot better than descriptive words.

The above sounds easy in theory, but in practice, only those with extensive experience will be able to make the right design decisions. Therefore, try to pick a professional web design firm when setting up a website.

by: Gen Wright

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