The Importance of Proofreading Your Brochures before Printing
The Importance of Proofreading Your Brochures before Printing
The following articleexplains the three main reasons for having your brochures proofread before sending them off to the printer. Enlisting the services of a professional editor will not only ensure your brochures are accurate, it will save you time, funds, and potential embarrassment.
Whether your business is big or small, at one point or another, you will need to print out brochures or other marketing materials to promote your items or services. Even though copywriters suggest that advertisement writing should be concise to keep the clients' interest, UK marketing guru David Ogilvy (1911-1999) believed that people will read longer advertisement copy IF it is written expertly.
For example, in the event you select a brochure from an insurance company that reads, "We know that when you've been in an accident, you wish to be taken care of quickly. That is why our staff is guaranteed to respond for your claim as soon as is humanly pissable." Would you honestly hand your hard-earned money to an organization that could make such a glaring error? I doubt it. Keep reading to learn more about why you need to have your work proofread by a qualified editor before submitting your advertisements to a printer.
First, enlisting a professional editor or proofreader from a reputable service, for example FirstEditing.com, can save you time! Though moneycan always be earned, once time is lost, it is gone for good. I once knew a small business owner who had 5,000 brochures printed to advertise her new graphic design business. A month after distributing the brochures, she couldn't understand why she wasn't getting any response. Unfortunately, the cellular phone number on her brochure was printed incorrectly! By the time she found the error, fixed it, and had the brochures reprinted, she had wasted months of time and lost many potential business prospects, not to mention the aggravation she feltat the loss of money and failure of her first marketing attempt.
Second, hiring professional editing services can save you money! These services are normally not high priced, and if the editor discovers even one error that you failed to see, they are worth their weight in gold! Keep in mind: Printing is expensive, not to mention the negative environmental impact of wasted paper from the reprints. Once you sign off on a print job, most printers won't cancel/refund the purchase. If you uncover an error even a day later, often your only alternative is to request a total reprint, costing you even more money. In this economy, it's a risk you cannot afford to take.
Ultimately, a professional editor can support help save you and your company from professional embarrassment. Your primary business is your pride and joy. You have put your heart and soul into it. How would you feel if the brochure that's supposed to represent it contains a glaring error that can make your business a laughing stock? Even if the mistake is minor, your brochure can be considered an example of the effort you place into your organization. A customer's thought process normally goes something like this: If they really do not care about what their ad looks like, what kind of services am I going to get?Therefore, make sure you double-check all contact information (i.e., cellphone numbers, fax numbers, email addresses, and the url to your Internet site)! This can save you time and aggravation.Do not wait until it is too late to proofread your brochure. Proofreading before submitting the material to the printers could save you thousands of dollars!Finally, save yourself the potential professional embarrassment and hire a professional editor. You've put so much into your businessLet your brochure reflect your efforts!
Visit FirstEditing for Editing services http://www.FirstEditing.com
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