The Importance of Typography in Web Design

The Importance of Typography in Web Design

Most of the information on the web is written text, nearly 95%. People mistakenly believe they can just put the words on the page and be done with it. Careful thought needs to be put into the layout of the content. It needs to be easy to read, understand, and be aesthetically pleasing if you want visitors to stay on your site and read what you have to say. This is where typography comes into play.

What is Typography?

Typography is the arrangement of the text on the page. It is used in all forms of written communication from greeting cards to books and magazines to websites. Typography has an impact on communication because it impacts the way a reader sees and feels about the information being communicated.

Typography includes the font, size, spacing, position, and color of the information on the page.

Typography and Web Design

St Louis web design professionals know that sometimes very subtle actions taken with the typography of a website will help to insure that the information presented is delivered in an easy to read and understand manner.

Professional web designers know that how the text appears on the page will draw the human eye to certain areas first. For example, making a line in the text larger and other lines smaller will emphasize the importance of the larger text. The reader might not realize it but the mind will read the larger text first. Typography can lead the brain in a desired direction creating a visual hierarchy to lead the reader around the page. Subtle differences in the use of typography can make a big difference in what your website visitors see, notice, and remember about your website.

Typography Tips:

Headings. Headings should grab the readers attention, make sense, be in the correct order, and be less than 15 words long. The main header should be in larger type than the subheaders, this helps to create a hierarchy of importance.

Type size. The text of the paragraphs needs to be big enough to be easily read. The font also needs to be a style that is easily read. When the images, titles and headers, bold and italic text and typeface all fit the style of the article it is easier to read.

Images and text. The images used need to mix well with the text. If a webpage looks like the images were added as an afterthought a sight visitor may leave quickly. The images should fit nicely with the text. Pay attention to how the paragraphs flow before adding images and then measure the images' height accordingly.

Use grids. The use of grids can help you make the best use of your space. They can help you captivate the attention of your site visitor and simplify your design by giving you workable proportions.

Find a balance of white space. Too much white space and not enough white space are both frustrations to users.

Do not underestimate the importance of good typography on your website it is vital to the overall design and readability.

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