The Importance of URL Structure in SEO

The Importance of URL Structure in SEO

The Importance of URL Structure in SEO

URL (Uniform Resource Locator) is probably the most important thing required to reach any website or web page. You go to any website or any web page by either of the two methods: by typing in the URL address or by clicking on some link that already has the hyperlink to that destination page. This URL is very important if we talk about search engine optimization. Search engine optimization experts always recommend structuring your URL in a very simple and easy manner. In simple words, you should understand the Googlebot (the name of the Google search spider) same as yourself. Just like you need a clear and simple home address to get to that location, Googlebot requires a really simple and easy URL structure to index that page in its search results.

There are a number of things you should consider when giving your web page a name. You should understand that as default, the page title is used as the name of the page. But you can also define both the things differently and separately. You should give your URLs only words. Do not use any numbers unless it is necessary to explain the content of that page. Furthermore, the structure of the URL should completely and clearly define the parent directories and sub-directories. You should also structure your URL in a manner so that if the visitor removes a part of the URL, he/she gets to that upper level directory's main page.

Many newbies just give names to their pages as "Page # 1" and "Page # 2". This is a completely unacceptable thing for search engine and for search engine optimization. You should give proper names to your pages that completely define the content of that page. You should create a simple directory structure. It is one of the mostly recommended tips not only by search engine optimization experts but also by Google. Proper structuring of URL will definitely give you a good page at Google for some specific keywords. As a result, you will be able to expand your home based business with a greater pace. Furthermore, if you have designed a website or a blog to make money online, you can also achieve in your objective by giving a proper structure to your URL. You should understand how to edit the URL structures in Wordpress.com and Blogger.com.

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