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The Ins and outs of homebuyer incentives

The Ins and outs of homebuyer incentives

The Ins and outs of homebuyer incentives

When you are selling your home, naturally you want the best price you can get, something that might be difficult to achieve during a time of depressed property prices, a slow moving real estate market or in an area where many properties are on sale.

Offering a sweetener to facilitate a sale can be a smart marketing move if it works but a waste of money if it doesn't. Homebuyer incentives might include a big-screen TV, a home warranty or the inclusion of specific household objects in the price.

Here are some simple tips and helpful pieces of advice to assist you in the use of Homebuyer Incentives to encourage someone to purchase your house.

A homebuyer incentive can compensate for a flaw

If there is a particular feature of your home that you feel might be off putting to buyers and you don't have the inclination or wherewithal to fix it, offer a homebuyer incentive that tackles the issue. Such examples might include a decorating allowance for a room that is outdated or a home warranty on an aging heating system.

Use a homebuyer incentive to stand out amongst the competition

If you are in a neighborhood where there are other properties for sale and they are all pretty much the same, think about something that sets your property apart from the others. For example, if all houses have a patio, add a luxury dining out set or gas barbecue or add a pool cover.

Ensure your homebuyer incentive is legal

Before you advertise any incentive consult your real estate agent and attorney. Some states ban homebuyer incentives or there might be certain laws that define the limits to what inducements you can offer.

A homebuyer incentive can have a negative impact

Some potential purchasers are suspicious of homebuyer incentives. They might feel that the need for an incentive could be an indication of other, hidden flaws if it will not sell on its own merits. This could also lead to lower offers if buyers think you are anxious about your house's sale potential.


A homebuyer incentive does not support a higher price

An incentive is used to try and get a fair value for your home not your preferred highest price. A buyer could see a homebuyer incentive as a gimmick to avoid you lowering your price rather than something that actually adds value to their purchase of the house.

Homebuyer incentives are not the favorite marketing method of top real estate agents. They will tell you that a property that is listed just below its true value is far more likely to attract buyers than one in the higher range of fair value with an attached incentive. A property priced just under its true value will not only attract savvy buyers but also buyer's agents will queue up to show your home to their clients.

If you are certain a homebuyer incentive will sell your home, make sure it adds value or tackles a flaw and make sure it is cost effective but remember, dealing with and putting right those concerns that buyers have about your home will always be a more effective way of selling you home than an expensive gimmick.
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