The Iphone And Internet Marketing: Tips For Getting The Most Out Of This Mobile Phone Craze

The iPhone craze has hit like a strong, tireless virus

. Imagine people waiting 13 hours in line just to get their hands on this new gadget and the wonder hasnt ceased to amaze, it seems. For the more innovative internet marketer, this spells o-p-p-o-r-t-u-n-i-t-y. And why not? The iPhone craze isnt called a craze for nothing. So far, hundreds of thousands of units have already been snatched up. Since the iPhone is touted as the do-it-all phone, there's an internet marketing tool right there. So how do you get the most out of this craze? Here are tips you can use:

Optimize your site.

We dont mean pumping up your SEO efforts we mean optimizing your site for mobile use. Mobile technology may be a bit on the sophisticated side these days, but it is still limited compared to the capabilities of our good old desktop and notebook computers. Since accessibility and speed are still a bit limited, it's time you think about creating a landing page that is friendly to mobile phone users. There are several ways you can do this.

- Choose text over images.

Images may be more compelling and attractive but they will slow down your mobile landing page. For now, the iPhone and other mobile phones are best used with contextual ads. That means creating compelling copy on your text ads and using common fonts. Text ads are easier to enlarge or reduce in size, making it easier for your iPhone user to read your ad.

Use markup languages that are designed for use with mobile phones such as iPhone. These include XHTML, WML and CHTML. They are easier to load and find.

- Avoid Flash-y ads.

The iPhone is one very capable animal but you dont want to risk having mobile phone users lose their interest in your ads. This is because Flash powered ads and videos are still difficult to run using cell phones because most cell phone service providers operate on a much slower speed than broadband. Flash movies might have some difficulty to download. You can risk it, but only if your audience is really that interested.

However, since the iPhone supports video, you probably can get around this problem by using simple animations and short video clips that dont eat up a lot of memory. Either way, make sure to test your ad to see if it can be played or viewed without any problems.

- Keep your iPhone landing page clean.

A clean and simple mobile landing page is easier to look at and navigate. Even a fancy gadget like the iPhone still offers limited visuals with its small-sized screen. A full web page, for example, will take about 3 to 4 iPhone screens to cover.

Minimize your web page folds and keep content short but concise. The easier it is to read, the better.

Maximize the iPhone's mail features with your internet marketing campaign.

The iPhone is capable of displaying graphics and photos along with text, which means you can send e-mails to your potential customers using your tried-and-tested content. Keep your internet marketing e-mails compact but complete.

Include your contact information.

The iPhone lets users dial your contact number from your ad so anyone interested to talk to you can do so immediately. Furthermore, iPhone is fully equipped to run Google Maps so if you have a brick-and-mortar business building, you'll be that much easier to find.

How will the iPhone craze affect searches?

It is still difficult to say how the iPhone craze will impact local searches and eventually, internet marketing but judging by the number of units sold, it shouldnt be long until internet marketers feel the advantages of its usability.

Currently, mobile use is a little over 170 million and is expected to grow to 3 billion come 2011. Furthermore, there are more mobile phone users compared to PC users around the world. Once the iPhone craze hits other countries, imagine the kind of numbers it will produce for your internet marketing business.

Most internet marketers will consider the current figures as 'niche' but this niche is an important segment of the market. It would be crazy indeed not to take advantage of it. After all, internet users spend more time with their mobile phones than with their desktop or laptop computers. And with the iPhone's rather costly price tag, you'll have a market that seems willing to spend for a good product or service. The monetary potential is already there and it's up to internet marketers to respond to it.

by: Elijah Chai

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