The Jewelers' Circular Keystone jewelry trade publication interviewed Michael Kazanjian about the company's plans for the rare red diamond
. Kazanjian said that while the company intended to sell the diamond, they intended to "enjoy it" for a while longer before handing it over to a private collector. When the diamond is finally sold, Kazanjian noted, the profits would go to the Kazanjian Foundation a charity established by the family that benefits young people.