The Key To Online Sales Funnel System Mastery

As a professional Internet entrepreneur, your primary profits will be centered around your ability to create an effective online sales funnel system

. It's essential to intimately understand how to filter your prospects through a series of "strategic hoops" to pinpoint serious buyers and create a feeding frenzy for your products and services.

Online sales funnel mastery begins with your advertising. If you understand how to create an ultra-effective marketing campaign to persuade prospects to visit your website, then your chances of success will be greatly increased. You'll need to know how and where to position your advertising to generate a traffic flow of highly targeted visitors back to your website.

One of the simplest, yet overlooked techniques is to use the words "buy" and "purchase" in your sales copy. You also need to use buzzwords that fit your product description and unique selling proposition. For example, if you were selling coffee online and your unique selling proposition was to offer the cheapest coffee, then it makes sense to use the phrase "purchase the cheapest coffee online today" in your ad copy. If your unique selling proposition is to offer the highest quality coffee, then you could use the phrase "purchase only the highest quality coffee in the world" in your ad copy.

These examples provide just a very basic fundamental idea for generating effective advertising that works. Assuming that you've taken the time to craft beautifully worded advertisements, and you've placed those advertisements in the right places on the Internet, the next step of your sales funnel will be found on your website and its content.

There are many components of a website that you need to consider to create your desired results. The first component of your website that needs to be in line with today's Internet is your structure. If you have a standard HTML built website, then you could be headed for tough times. HTML coding is outdated and ineffective in the search engines these days.

You should be using platforms like WordPress, Joomla and/or CSS at the very least. You should also avoid flash websites at all costs, as they do not perform well in search engines due to their innate structure. They might look pretty, but you will sacrifice performance greatly.

You also need a way for your website to grow consistently. The easiest way to set your website up for growth is to make sure you have a blog integrated into your site. A blog allows you to quickly and easily add content on a daily or weekly basis, and is user-friendly for non-Internet savvy business owners if it's set up properly.

Assuming that your structure is in place, then you need to focus on what is attractive to your potential customers. This includes graphics, ad copy, aesthetics and your lead capture system. Nearly 68% of all Internet sales are made through a lead capture system. First time visitors very rarely purchase products and services. Most sales are made by offering your visitors something of value in return for their name, e-mail address and optional phone number, and then sending your prospects a series of great offers and solid information that builds trust.

Online sales funnel system mastery is attained with these key components alone. You must be able to create great advertising that generates highly targeted traffic to your website. And once that targeted traffic visits your website, your website needs to be able to convert that traffic into leads. Once you are generating leads, your "back end follow up system" will be the key to turning those leads into sales. You should have a series of e-mails set up in your follow-up system that, over time, persuades your leads to buy your products and services.

This business model works for any product or service you can think of. Simply focus the majority of your attention on these components and you will become wildly successful with your Internet business.

by: Erik Welker

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