The Key to Marketing to Women Online

The Key to Marketing to Women Online

The Key to Marketing to Women Online

marketing to women online is far more Fun and Expressive then marketing to men! Although it does tend to be a little more tricky and complicated. You see, when your target is to marketing to women online, you have to think about what the woman wants. And you have to realize that women are creative, stylish individuals; and those that aren't, want to be.

Don't believe me? Just start browsing for "Mommy Blogs" and you'll quickly see what I mean.

Men tend to be very point blank and forward thinking, its far more important to them to either be blatantly amused or to just to quickly receive their information and move on. The male is not overly impressed by pretty colors, creative pop words and buttons... they want their quick fresh information... and well, women want that too, but when marketing to women online they want it wrapped up in a pretty little parcel with a bow handed off to them from their best girlfriends girlfriend. Get my drift?

Actually I did a recent poll on this subject asking the web what they thought:

The Results were in: Women Like Color, Simplicity, and Personality. They like to feel like they're chatting over the kitchen table with a girlfriend gaining good advice and good information. They prefer a hang out that is a clean, uncluttered, and a upbeat stylish space where they can feel at ease with what they're learning, buying, or experiencing.

In general we humans are social creatures, and as a result from the poll, both sides said that personality and social capacity is number one for them. A person wants to feel like they're getting to know the other person through their content.

This is why About Me Sections are so important, and why I believe layout, and design is such a big deal the layout and design is your personality! It is your first impression, your "skin" if you will, and and that is your first impression as to weather a person stays or goes. So, if your willing to shine out your personality through your design and content and allow the audience to see you for the truly wonderful person you really are...well then, that's when your going to get your quality target and be bookmarked and you'll have them coming back for more!

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