The Kindle Ebook Reader Now Available In Target Stores

The Kindle Ebook Reader Now Available In Target Stores

Kindle Digital ebook reader and Nook Portable Ebook Readers In Stores

Two separate reports from Engadget report that Target begins marketing the Amazon Kindle on April 25 and Best Buy will start selling the Barnes & Noble Nook on April 18.

The blog released a screen shot of the Target stock listing, which confirmed the Amazon Kindle for $259. Engadget also got its hands on a photo of a comparable shot from Best Buy's stock, which listed the Nook.

I work at a Target Store in Alabama, and we haven't begun offering the Kindle Portable Ebook Reader as of June 9th, in spite of a statement announcing we would begin showcasing and offering it on June 6. I noticed another article showing the Kindle will be offered in Target's circular in Sunday, June 7, newspapers. I can say for certain that our first stock is here. I found it interesting is that not one in 10 of our employees has any idea what exactly an ebook reader is or really does. Target test marketed the Kindle and media reports say the Kindle was flying off the shelf. Previous to now, the Kinle ebook reader could only be purchased from Amazon or on Ebay (Unofficially, gray market and with inflated prices.) Amazon was advertising a plan whereby they would provide prospective customers with the names and phone numbers of willing Kindle owners living near to them where they may see it and get a small amount of hands-on time. Having the device available where by it could be seen and used is likely to boost the sales and provide even more competition to others on the market. Kindle continues to be the favourite portable ebook reader since it was first presented.

A spokesperson for Barnes & Noble said, "We've not made any press releases," while Best Buy said, "As a matter of media policy, we are unable to comment on rumor or conjecture." Target also said it "doesn't have anything at all to share currently and isn't going to discuss rumors or conjecture." Amazon would not immediately respond to a request for comment.

Target is selling the Sony Reader Digital Book PRS-505 at its stores since Sept. 14, 2008, together with Reader add-ons like eBook Store prepaid cards, lighted covers, USB cables, AC chargers, and holders for those cables and chargers.

The Nook is currently readily available on-line and in Barnes & Noble bookstores. The Kindle can be bought straight from Amazon.com, but it has not been available in brick-and-mortar stores. The Apple iPad, which features e-book functionality, may be bought online, at Apple retailers, and at Best Buy.

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