The Kurt Geiger Success Story

The Kurt Geiger Success Story

The Kurt Geiger Success Story

One of the major economic trends that has befuddled all economists and even market watchers in the last couple of years is the sale of high end women's designer shoes. Even amidst one of the worst economic slow downs that this generation has ever seen where a lot of countries in the western world have gone into a full fledged recession and even a depression, there is one trend that seems to go against all common wisdom of how the markets work and how supply and demand behave in economic conditions like what we are seeing currently.

Normally in most economic depressions most people start cutting back on all costs as there are normally wage cuts at the very least if not huge numbers of job losses. Even people who have managed to hang on to their jobs and even their salaries are preparing for the worst and cutting out all unnecessary expenditures from their budgets. In times like these, one of the first things that gets cut out from people's priorities is discretionary spending. And what could be more discretionary and unnecessary form of expenditure than buying designer clothing and accessories like shoes that cost many hundreds of dollars or even up to a thousand or more dollars for a simple pair of shoes.

Yet in all the economic depression and the uncertainty about the future, we have seen that women's luxury goods brands like designer shoe makers Kurt Geiger from Europe have had one of their biggest years even both in terms of sales as well as in terms of revenues as well.

Kurt Geiger sold more than a hundred and eighty two million pounds worth of shoes in the last year itself, a figure that was actually an improvement of the previous year before the economic depression had started. The company has been a huge benefactor of a phenomenon that did not even exist as little as a couple of decades back or even as recently as the nineteen nineties. That phenomenon is called celebrity endorsement and as more and more celebrities in the United Kingdom as well as in main land Europe are seen sporting designer shoes from the label, the company seems to be doing even better and it plans to supplement the over sixty three stores that it currently operates in England with even more in the coming year.

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